When W2O started its 2020 election analytics, the contest looked to be focused on COVID-19. Having reached the end of October, a second topic, the Supreme Court, emerged as a key issue driving conversation across the four bellwether Senate races we’re tracking. Now, as we wait for all of the votes to be counted, it looks like regardless of what the deciding factor was in the 2020 election, 2021 will be a year of gridlock. Our Value+Access Communications team discussed our post-election insights on our Redeeming Value podcast.

The popularity of the Supreme Court as a topic has been driven by its effect on two other key topics: health care and COVID-19. Around health care, the appointment of Amy Coney Barrett drew a spotlight to the Court's consideration of a lawsuit to overturn the Affordable Care Act. The topic of COVID-19 was also amplified following the Rose Garden announcement of Barretts nomination that turned into a super-spreader event.

While numerous regional topics were identified in our eight weeks of analysis -- environmentalism in Colorado, Second Amendment rights in Arizona or Medicaid in North Carolina – the data were clear that our initial five topics of interest generated an enormous amount of conversation in each of the four states. Still, state-specific takeaways have emerged:

A note on methodology: Analysis focused on Twitter conversations from 9/1/20-10/27/20. Mentions include owned tweets and retweets driven from candidates’ Twitter accounts. Key topics measured during this time period included drug pricing, universal health care/socialized medicine, Medicaid expansion, social injustice, COVID-19 government response, Supreme Court vacancy and nominations, presidential debates, political rallies and gun rights.