Who We Are

W2O is a diverse and inclusive leading agency for analytics-driven, digital-first healthcare marketing and communications.

Our industry is converging rapidly and we apply proprietary data and analytics to ensure we are moving with that change. The evolution of our firm and our collaborative culture enables our teams to service clients across the marketing and communications mix. Analytics informs strategy which then leads to effective creative, setting our clients apart from their competition.

W2O is kind of amazing

Of the biggest 25 pharmas, we’ve worked with 24.
110+ analysts, 40+ paid media team, 230+ digital team.
Offices in major healthcare hubs.

Here’s how we got to be so amazing

What we can do for you

You need to tell the most impactful story to your most high-value audiences. Our integrated approach evolved precisely to get that done: clear, concise, results-driven. Let’s partner to elevate your mar-comms.

What We Do

Global Expertise

Expansive footprint, global regulatory expertise

We partner with multinational companies to help them shape the complex global healthcare environment and have successfully created and delivered campaigns in over 40 countries. We’re supported by our international team and their multi-language analytics and insights capabilities, along with a hand-selected partner network.

Our approach has been recognised in the awards we’ve won for our global insight-led, creative, multi-channel approach, while our senior leadership team regularly contributes to Social Media Week, SxSW, and other industry and client events, helping shape the future of the worldwide healthcare ecosystem.

Annalise Coady
President, EMEA


Recent Award Wins

Best Place to Work | W2O

Ad Age, PRovoke, PRNews & PRWeek

MM+M Awards

W2O Named 2019 "Startup Guru"

In2 SABRE Awards — Holmes Report

2020 Best Live Agency Event

The Creative Floor Awards

2019 Healthcare Professionals Winner for LOKELMA Mechanism of Action

PR News Platinum Awards

2019 Best Use of Artificial Intelligence, Stallergenes Greer's Augmenting Reality to Build on Engaging Booth Experience for Vets

PRovoke Awards

#2 Best Large Agency to Work for (2021), Digital PR Agency of the Year, #3 Global Agency of the Decade, Large Agency of the Year, North American Agency of the Year, #2 Agency of the Decade (2020)

The SABRE Awards

Animal Care - Augmenting Reality to Build and Engaging NAVDF Booth Experience for Vets - Stallergenes Greer (2020)

Hermes Creative Award

40 Hermes Creative Award wins (2020)

The Communicator Awards

32 Communicator Award wins (2020)

Heathcare Advertising Awards

7 Healthcare Advertising Award wins (2020)

Aster Awards

8 Aster Award wins (2020)

Digital Health Awards

19 Digital Health Award wins (2020)


Emily Poe
Group President, Integrated Communications
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John Capodanno
President, Financial Communications & Investor Relations
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Mary Claire Duch
President, Pure
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Elyse Margolis
President, WCG
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Michele Schimmel
President, tWist
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Dan Carter
Digital Health & Regional Practice Lead, East Coast
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Mike Huckman
Global Practice Leader, Executive Communications
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Nikki Levy
Practice Leader, Advocacy Relations
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Madeline Malia
Practice Leader
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Mike Nelson
Regional Practice Leader, West Coast
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Eileen O’Brien
Practice Leader, Social Media
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Jennifer Paganelli
Practice Leader, Media Relations
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Jane Petrino
Practice Leader, Strategy
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Barbara Pinto
Practice Leader, Executive Communications
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Molly Stock
Practice Leader
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