Everything we do begins with analytics, powered by W2O’s proprietary analytics platform, AOS.
Analytics allows us to build unfair advantage for our clients. By integrating the latest advances in artificial intelligence (AI) and machine learning (ML), we are able to expedite “speed to insight” and democratize vast data sets using advanced methodologies.
110+ analysts, data scientists & researchers
- Social scientists (linguists, anthropologists, etc.)
- Data scientists
- Market researchers
- Marketers and communications professionals
“We’re proud to be a full-service, award-winning agency, offering best-in-class research, strategy, marketing, and PR by providing integrated analytics services capable of solving the most complex challenges.”
Chief Analytics Officer
Analytics only audience architecture platform
We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 1.1 million health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries around the world.
Invaluable insights that deliver measurable ROI
Our breadth of capabilities makes us different.: digital analytics, social media research, and primary research. Through consultative interaction, we can develop the right solution, using the right tool, tailored to your specific needs.
Identify, listen to, and learn how to align with your target audiences.
- Social Graphics
- KOL & KOI Mapping
- Influencer Analysis
- Market Assessment
Leveraging “language of the customer” into engaging stories that matter.
- Channel Analysis
- Competitive Audit
- Category and Brand
- Content Compass
- Creative & Message Testing
- Content Engine
- Customer/Patient Journey
- Voice of Customer
- Monitoring What Matters
Distribution of audience content across paid, earned, shared, owned, search, and more.
- Return on Marketing Investment (ROMI) & Scenario Modeling
- UX Testing
- Segment Activation
- Predictive & Mix Modeling
- Launch Modeling
- Custom Web Analytics Implementations
- Web Analytics Training Services
- Digital Analytics Consulting
Marketing Technology Consulting
- Data ingestion and storage
- Ad tech integration
- Tool and dashboard development
Optimization and reporting of spend, performance, and ROI against market-shaping KPI’s.
- Measurement Brief
- Learning Agenda
- Benchmarks, Targets
Reporting & Optimization Programs
- Performance Analysis & Optimization
- Test & Learn, Personalization
- Audience Tracking
- Custom Attribution Modeling
- ROI Analysis
- IR Analytics
W2O has developed a robust data Taxonomy consisting of four types of data to ensure data persistence and create efficiencies across the product lifecycle.
“Brands need to drive a much stronger connection with their audiences by moving away from just being different or unique. It’s all about relevancy – not just in the transaction with the customer but to also build loyalty over time.”
Chief Creative Officer
“There is an immense amount of data available to healthcare marketers and communicators. Our data science team enables our analysts and researchers to get to the right data via W2O’s proprietary platform, AOS, which results in stronger insights tailored to specific audiences.”
President, W2O marketeching
Understand your target market
Do you want to a build a campaign without the guesswork? Our approach spans a range of data sources to get a 360-degree view of how audiences (broad or super-specific) really think and behave. And we don’t just deliver reports, we also consult and help our clients build cutting-edge teams, implement best-practices, and find innovative technology solutions.
Best practice implementation
W2O employs custom research frameworks
The data we provide and our consultative approach to project engagements lead to action or actionable insights to improve strategy and tactics from phase II to III and throughout the brand lifecycle.
- Language and lexicon used to discuss disease and treatment
- Emotions, concerns, questions, barriers, and challenges
- Sentiment drivers
- Underlying reason for engagement
- Demographics and patient type engagement
- Usage of channel and engagement
- How do patients utilize tools for support and education?
- Impact on quality of life (QOL)
- Online Impact: how often are specific HCPs mentioned?
- LOK Metrics: how often do they publish and conduct research?
- Online influencer: how frequently do they post? How well does it resonate?
“Our digital analytics offering provides our clients with a detailed understanding of key audience behaviors, where to distribute content, what sorts of content should be distributed and a detailed analysis of the return on investment (ROI) from the campaign.”
Author & Head of Digital Analytics
Proprietary Data Warehouse
Our hunger for measuring the results of our programs led us to build our proprietary Data Warehouse. This solution integrates vast amounts of digital data from a multitude of web and media analytics platforms, combining this with offline data sets such as prescribing behaviors, market access and 3rd party adjudicator data.
Outputs from our Data Warehouse
Our Data Warehouse enables our attribution modeling, ROMI models and digital content compass for real-time creative optimization.
Configures quantitative channel and content analyses.
Return-on-Investment Model (ROMI)
Tells you what you are going to receive from investment ahead of launching your campaigns.
Identifies which channels and actions contributed most to business outcomes.
Our insights fuel successful campaigns
Recent awards recognizing our analytics
Every agency says they have analytics, but take a look at few of our awards recognizing the innovative work we do here.