Analytics

Everything we do begins with analytics, powered by W2O's proprietary analytics platform, AOS.

Analytics allows us to build unfair advantage for our clients. By integrating the latest advances in artificial intelligence (AI) and machine learning (ML), we are able to expedite "speed to insight" and democratize vast data sets using advanced methodologies.

110+ analysts, data scientists & researchers

  • Analysts
  • Social scientists (linguists, anthropologists, etc.)
  • Data scientists
  • Market researchers
  • Marketers and communications professionals

"We’re proud to be a full-service, award-winning agency, offering best-in-class research, strategy, marketing, and PR by providing integrated analytics services capable of solving the most complex challenges."

Seth Duncan

Chief Analytics Officer

Healthcare’s only audience architecture platform

We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 1.1 million health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries around the world.

Media Hover over diagram elements to discover our unbeatable data and insights Drug We have data on over 9,000 drugs Company We're digitally tracking over 30,000 companies, executives, and employees Our data includes 4.29 billion individual prescriptions over the last 12 months from more than 1.6 million providers Healthcare Providers We have digital properties for over 1 million healthcare providers Forum Posts Ingested 100M+ consumer forum posts over last 12 months Sunshine Act We have access to 53 million records of payments to physicians, covering $33.42 billion to 977,000 physicians Publications We have access to 28 million scientific articles going back to 1966, with more than 14 million abstracts for text analysis Clinical Trials We track more than 280,000 studies tracked across over 200 countries Therapeutic Area We're tracking over 1,000 different disease/symptom areas, and cataloging advocacy groups, providers, and patients interacting in that space Advocacy We're connected with over 17,000 advocacy groups and individuals Media We follow over 11,000 media outlets and journalists talking about healthcare, and connecting directly with companies, patients, providers, and advocacy groups Advocacy Therapeutic Area Clinical Trials Publications Sunshine Act

Invaluable insights that deliver measurable ROI

Our breadth of capabilities makes us different.: digital analytics, social media research, and primary research. Through consultative interaction, we can develop the right solution, using the right tool, tailored to your specific needs.

Audience Builder

Identify, listen to, and learn how to align with your target audiences.

Segmentation

  • Social Graphics
  • Personas

Influencer

  • KOL & KOI Mapping
  • Influencer Analysis

Market

  • Market Assessment
  • ATU

Relevance Blueprint

Leveraging “language of the customer” into engaging stories that matter.

Landscape

  • Channel Analysis
  • Competitive Audit
  • Category and Brand

Content

  • Content Compass
  • Creative & Message Testing
  • Content Engine

Experience

  • Customer/Patient Journey
  • Relevance/Reputation
  • Voice of Customer
  • Monitoring What Matters

Activation Framework

Distribution of audience content across paid, earned, shared, owned, search, and more.

Execution Strategy

  • Return on Marketing Investment (ROMI) & Scenario Modeling
  • UX Testing
  • Segment Activation
  • Predictive & Mix Modeling
  • Launch Modeling
  • Custom Web Analytics Implementations
  • Web Analytics Training Services
  • Digital Analytics Consulting

Marketing Technology Consulting

  • Data ingestion and storage
  • Ad tech integration
  • Tool and dashboard development

Measurement Optimization

Optimization and reporting of spend, performance, and ROI against market-shaping KPI’s.

Measurement Strategy

  • Measurement Brief
  • Learning Agenda
  • Benchmarks, Targets

Reporting & Optimization Programs

  • Performance Analysis & Optimization
  • Test & Learn, Personalization
  • Audience Tracking

Business Impact

  • Custom Attribution Modeling
  • ROI Analysis
  • IR Analytics

“There is an immense amount of data available to healthcare marketers and communicators. Our data science team enables our analysts and researchers to get to the right data via W2O’s proprietary platform, AOS, which results in stronger insights tailored to specific audiences.”

Kevin Johnson

President, W2O marketeching

Understand your target market

Do you want to a build a campaign without the guesswork? Our approach spans a range of data sources to get a 360-degree view of how audiences (broad or super-specific) really think and behave. And we don’t just deliver reports, we also consult and help our clients build cutting-edge teams, implement best-practices, and find innovative technology solutions.

Data Collection

Behavior analysis

Best practice implementation

W2O employs custom research frameworks

The data we provide and our consultative approach to project engagements lead to action or actionable insights to improve strategy and tactics from phase II to III and throughout the brand lifecycle.

Linguistics
  • Language and lexicon used to discuss disease and treatment
  • Emotions, concerns, questions, barriers, and challenges
  • Sentiment drivers
Anthropology
  • Underlying reason for engagement
  • Demographics and patient type engagement
  • Usage of channel and engagement
Sociology
  • How do patients utilize tools for support and education?
  • Impact on quality of life (QOL)
  • Psychographics
Influence
  • Online Impact: how often are specific HCPs mentioned?
  • LOK Metrics: how often do they publish and conduct research?
  • Online influencer: how frequently do they post? How well does it resonate?

“Our digital analytics offering provides our clients with a detailed understanding of key audience behaviors, where to distribute content, what sorts of content should be distributed and a detailed analysis of the return on investment (ROI) from the campaign.”

Chuck Hemann

Author & Head of Digital Analytics

Buy Chuck’s book “Digital Marketing Analytics”

Proprietary Data Warehouse

Our hunger for measuring the results of our programs led us to build our proprietary Data Warehouse. This solution integrates vast amounts of digital data from a multitude of web and media analytics platforms, combining this with offline data sets such as prescribing behaviors, market access and 3rd party adjudicator data.

Outputs from our Data Warehouse

Our Data Warehouse enables our attribution modeling, ROMI models and digital content compass for real-time creative optimization.

Content Compass

Configures quantitative channel and content analyses.

Return-on-Investment Model (ROMI)

Tells you what you are going to receive from investment ahead of launching your campaigns.

Attribution Modeling

Identifies which channels and actions contributed most to business outcomes.

Recent awards recognizing our analytics

Every agency says they have analytics, but take a look at few of our awards recognizing the innovative work we do here.

Holmes Report US SABRE Awards

“Cool Kids” by Benzac/Galderma

Marketing to Youth (Finalist)

Best Use of Data & Analytics (Finalist)
Echo DxMA (Digital Marketing International Awards)

Tejava “Nothing Can Be Perfect”

In2 SABRES
Best Marketing Technology

W2O Socialgraphics