Integrated Marketing and Communications Healthcare Expert to Lead the Firm’s Legacy Operating Company into a New Era of Transformation
San Francisco, April 10, 2018 –(BUSINESS WIRE)– — W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, today announced that Angela Gillespie has been named President, W2O wcg. She will have responsibility for the overall operations of W2O wcg, which specializes in the full spectrum of paid, earned, shared and owned marketing and communications as an agency-of-record for clients across the healthcare industry continuum. Gillespie will report to Jennifer Gottlieb, recently named President of W2O.
Gillespie is a boomerang to W2O having previously run the San Francisco office and the West Coast Healthcare Practice for several years. She rejoined the firm in 2016 after a five-year hiatus where she worked in-house as a senior marketing professional for several leading large-cap and early-stage healthcare companies. She has over 20 years of experience in strategic healthcare marketing communications and has created market-changing programs for more than 100 of the industry’s top healthcare innovators. Gillespie is a noted expert at translating complex clinical and technical information in a meaningful way that drives audience engagement and elicits a desired response. Her experience cuts across the entire healthcare ecosystem, as she has supported payer and provider networks, pharmaceutical, device and diagnostic companies, and consumer health initiatives.
“Angela took a leap mid-way through her career, evolving her skill set to become today’s necessary hybrid marketing and communications professional. Her channel-agnostic expertise, coupled with her vision and conviction to building a consultancy rooted in a foundation of measurable analytics for our clients, specifically in healthcare, is essential to accelerating W2O wcg growth and exceeding client expectations,” said Jennifer Gottlieb, President of W2O. “Angela is a formidable and well-regarded force in healthcare, and her appointment to lead W2O wcg is a natural next step in the evolution of the firm.”
Prior to rejoining the W2O family, Gillespie served as Vice President of Marketing for NeuWave Medical (acquired by J&J) and Senior Market Development Leader for Covidien’s Peripheral and Venous Vascular Business divisions.
“As we continue to see the lines of marketing and communications blur, I am thrilled to be building a team of integrated communications and marketing professionals operating as an agency-of-record for the top healthcare companies globally,” said Gillespie. “It is essential that we help our clients navigate all sides of the strategy, marketing and communications mix in a digital world to provide best-in-class solutions that can measurably overcome complex business challenges today.”
Gillespie received a Master’s degree in communication management with an emphasis in strategic marketing from the Annenberg School at the University of Southern California and a Bachelor’s degree in speech communication and public relations from the University of Alabama. She was recently named “Outstanding Alumna, Communication Studies” by The University of Alabama’s College of Communication and Information Sciences.
Read more about Gillespie’s vision in her blog post here.
Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them – across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.
W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.