Chief Business Development Officer
A seasoned marketing and communications leader with 20 years of experience, Anita has a proven track record of excellent client service and success in growth of corporate, product, and financial marketing communications for clients around the world, in industries including biopharmaceutical, consumer health, financial services, and technology. At W2O Group, she is responsible for building and leading entrepreneurial, client-focused teams charged with propelling the development and execution of innovative solutions on top of W2O Group’s communications, analytics, and integrated offerings.
Anita’s passion for creative program development focuses on developing new and thoughtful solutions to her clients’ greatest business challenges. She has worked with companies such as Bayer, Nestle, Pfizer, GlaxoSmithKline, First Union, WebMD, and Genentech, to name a few.
Previously, Anita was Chief Strategist at Cooney/Waters Group, a boutique healthcare communications firm focused on providing senior strategic counsel to a range of health and wellness clients. Prior to that, she was Vice President of External Communications for inVentiv Health, where she managed corporate and financial communications for the $2 billion healthcare services company. Anita also held major leadership roles at global communications firms MSLGROUP, Cohn & Wolfe, and Robinson Lerer & Montgomery (now Finsbury), a boutique crisis and corporate communications agency.
Anita holds both an MBA and a Master of Public Health degree from Columbia University. She is also on the board of advisors for Samhati, a nonprofit group focused on improving the social and economic conditions of women and children in Bangladesh.