Practice Leader, Corporate Strategy & Crisis Management
Annika is a corporate communications strategist with more than 20 years of experience partnering with nonprofits and Fortune 500 companies to develop mission-driven initiatives that raise favorability with key audiences, build resilience ahead of potential challenges from crises and shifts in the market, and deliver measurable social impact.
She has led the global, integrated corporate communications work for companies including GE, MetLife, Pfizer, AstraZeneca, Johnson & Johnson, the TATA Group, PepsiCo, Tupperware Brands and Facebook with a focus on corporate storytelling, C-level executive visibility, DE&I, and enterprise-level thought leadership and signature reputation initiatives.
Annika is also experienced in reputation risk and crisis management and has worked on some of the most high-profile incidents in the recent past, such as helping lead recovery efforts following a large-scale data breach at a leading consumer credit reporting agency, driving the opioid epidemic communications response strategy for a Fortune 5 healthcare company, navigating a number of shareholder activist and say-on-pay issues, and spearheading #MeToo related crises management including support for both a major news network and the largest non-governmental sports organization in the world.
Annika has spent time working overseas in India, the UK, Europe, the UAE and China, which has enabled her to execute strategy across varying cultural contexts. She is passionate about issues related to the empowerment of women and girls and speaks often about the collective power of female leadership and gender parity in the workplace. She has worked with organizations like Girls who Code, Teach for India, Sakhi for South Asian women and IWF. She is also the communications director for South Asian Women for Biden.
Annika grew up in Bombay, India and graduated from Grinnell College in Iowa where she earned a Bachelor’s degree in Economics.