W2O Privacy and Data Protection Brief : 12.11.18

Privacy and data protection regulations impact the work of every advertising, marketing and PR communications professional around the globe, and the focus on privacy by consumers and regulators continues to increase. W2O’s team is tracking the most important news and changes that directly influence our industry, including the latest on legislation, new privacy technology, enforcement …

Diving Deeper into the #ASH18 HCP Social Conversation

ASH 2018 (American Society of Hematology’s Annual Meeting& Exposition) has come and gone so it’s time for us to peer into MDigitalLife and see how health stakeholders engaged at the preeminent hematology conference. One of the most unique elements of MDigitalLife is the collection of HCP digital presences matched back to their unique NPI numbers. …

Harnessing an Analytics-Driven Approach to Fuel Optimal Targeting, Activation & Measurement

This post was co-authored by Kevin Johnson, President of W2O marketeching  “I keep saying that the sexy job in the next 10 years will be statisticians, and I’m not kidding.” — Hal Varian, Chief Economist, Google Frankly, all of us at W2O are onboard with that observation.  It’s why we’ve hired more than 100 data scientists …

Creating the Path for Accessible Healthcare: Robbie Cape, CEO & Co-Founder, 98point6

Bringing primary care to all requires commitment to accessibility and the marrying of health and technology. As companies and organizations take ownership for accessibility it will lead to a better healthcare system for all. This week’s guest, Robbie Cape, CEO and Co-Founder of 98point6, discusses this, the future of health, telemedicine, and AR. Plus, he …

W2O’s Digital Analytics and Marketing Technology Weekly Roundup: 12.05.18

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …

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