W2O Privacy and Data Protection Brief: 02.20.19

Privacy and data protection regulations impact the work of every advertising, marketing and PR communications professional around the globe, and the focus on privacy by consumers and regulators continues to increase. W2O’s team is tracking the most important news and changes that directly influence our industry, including the latest on legislation, new privacy technology, enforcement …

The Dilemma

As Marketers and Communicators Increasingly Rely on Analytics and Data for Social Behavior and Digital Experience there is still a major gap in Confidence  Comprehending consumer movement across the purchase stream is critical for sales velocity and brand relevance.  In a digital environment, fueled by social interactions, such behaviors and actions are tractable providing a …

Cultivating Innovation in Healthcare: Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader, P&G Ventures

Nurturing healthcare innovation requires intelligence, partnership, and patience. After speaking at our 5th Annual Digital Health Luncheon at the J.P. Morgan Healthcare Conference, I had the pleasure of discussing this further with Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures. During our time we discussed innovation the health space, the opportunity to innovate …

W2O’s Digital Marketing and Analytics Weekly Roundup: 02.12.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates? Seeing that this is an issue for most of our clients, …

It’s Time for SXSW and We’re Taking a New (Healthcare-centric) Approach

As always, W2O is looking forward to being at the crux of the type of discovery, innovation, and disruption that can only be found at one of the most forward-thinking conferences in the world. Over the past decade, SXSW has been an incredible experience for our firm. Each year we approach the festival with a …

Say “hi.”

Contact Us