W2O Privacy and Data Protection Brief: 10.16.18

Privacy and data protection regulations impact the work of every advertising, marketing and PR communications professional around the globe, and the focus on privacy by consumers and regulators continues to increase. W2O’s team is tracking the most important news and changes that directly influence our industry, including the latest on legislation, new privacy technology, enforcement …

When Designing for or Engaging with Seniors and Caregivers – Forget Features, Focus on Fun

One morning last week I was struggling with my toddler to brush her teeth so that we could quickly rush out the door to school and work. Instead of fighting a battle of the wills, I decided to enlist Amazon’s Alexa for support. A simple, “Alexa, play songs about brushing your teeth,” turned a daily …

W2O’s Digital Analytics and Marketing Technology Weekly Roundup: 10.15.18

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …

Rock Health Summit Preview: 5 Things You Won’t Want to Miss

Rock Health Summit, one of the tent pole conferences for the digital health startup universe, is being held this week. Here are some of the sessions that you won’t want to miss: 1. Anne Wojcicki, Co-founder & CEO of 23andMe, interviewed by Kara Swisher (Moderator), Editor at Large at Recode; Host of Recode Decode Podcast: …

Three Key Ideas from W2O’s Inaugural Marketing Science Summit

I can’t think of a better year to have kicked-off our inaugural Marketing Sciences summit, given the data-driven marketing cross-roads we’re at. On the one hand, many speakers at the summit recognize that advances in ML and AI allow us to find patterns in huge volumes of data, far surpassing our capabilities just a few …

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