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Meet Kate Hawker and Lucie Harper, W2O’s New Global Practice Leaders

In case you missed it, earlier PRWeek announced the appointment of the healthcare communications veterans Lucie Harper and Kate Hawker as Global Practice Leaders of W2O. While we already have a lot of smart, experienced healthcare leaders at the firm, we need more as we continue to experience double digit growth at the firm. It …

Establishing Health Citizenship: Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health

Establishing health citizenship is critical for better health outcomes. So what how do we move forward to achieve this? Jane Sarasohn-Kahn, Author, Health Economist & Advisor of THINK-Health joins the show to discuss key trends in health consumerism, health economics, and her latest book. Take a listen below. Don’t miss an episode of What2Know, subscribe to our podcast …

Four Things that Build Trust During Change

Over the last three decades, change management has evolved to become a series of messages, PowerPoints and meetings meant to inspire and motivate people about the road ahead. Often, those approaches ring hollow to employees because they don’t reflect reality. The result is distrust and distaste in the company and leadership. What’s lacking in all of this? Engagement. …

W2O Social Scoop: 09.10.19

Although the summer is winding down, social updates are ramping up! LinkedIn launched an insights hub that provides marketers with relevant data and expanded its live stream option. YouTube is removing the ability to send direct messages, and Twitter is adding larger carousel ad images. Read on to learn more about these social updates. LinkedIn …

W2O’s Digital Marketing and Analytics Weekly Roundup: 08.29.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard-pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns, who has time to dig through all the news to find relevant industry updates? Recognizing that this is an issue for many of our clients, …

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