Cultivating Innovation in Healthcare: Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader, P&G Ventures

Nurturing healthcare innovation requires intelligence, partnership, and patience. After speaking at our 5th Annual Digital Health Luncheon at the J.P. Morgan Healthcare Conference, I had the pleasure of discussing this further with Chetan Parekh, Associate Brand Director & Innovation Portfolio Leader of P&G Ventures. During our time we discussed innovation the health space, the opportunity to innovate …

W2O’s Digital Marketing and Analytics Weekly Roundup: 02.12.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates? Seeing that this is an issue for most of our clients, …

It’s Time for SXSW and We’re Taking a New (Healthcare-centric) Approach

As always, W2O is looking forward to being at the crux of the type of discovery, innovation, and disruption that can only be found at one of the most forward-thinking conferences in the world. Over the past decade, SXSW has been an incredible experience for our firm. Each year we approach the festival with a …

Could HIMSS19 Signal a Shift in Focus to Patient Experience (finally)?

With HIMSS19 on the horizon, the team of data scientists and industry experts at W2O once again went deep on HIMSS-specific data and insights related to emerging topics of interest, leading voices and predictions for the big event. These insights can help your team better prepare smart, actionable and measurable communications and marketing strategies leading …

Driving Change in Healthcare Transportation: Dan R. Trigub, Head of Business Development, Uber Health

Democratizing healthcare transportation is crucial for patients’ quality of care and quality of life. Providing approximately 10,000 rides per minute, Uber is looking to be a driving force behind healthcare transportation. This week, I sat down with Dan R. Trigub, Head of Business Development for Uber Health, to discuss accessible healthcare transportation, HIMSS 2019 trends, …

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