Is “G” Really For Google?

Did Google Alphabet remember to google the letter “G” before they said, “G is for Google”?  We here at W2O Group are all about data mining and sometimes all that requires is the simplest of questions as well as the simplest of search tools. — Scott Kramer & Franco Galimberti

Why Social TV Ratings Don’t Matter…and Why They Do

In the wake of Twitter’s I.P.O filing, Nielsen, the industry standard for TV ratings measurement, announced Nielsen Twitter TV Ratings, the “the first-ever measure of the total activity and reach of TV-related conversation on Twitter.” The timing of this announcement is no coincidence. Nor is yesterday’s announcement of a first of its kind Twitter/Comcast partnership. …

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