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Doctor’s Strange Love with Twitter or How I Learned to Stop Worrying and Follow the Scientific Community During the Pandemic

Medical professionals and researchers have flocked to open digital platforms, such as Twitter, in recent years to share medical education and pre-prints and engage, for the most part,  in friendly debate. The medical and scientific community’s top voices are not just fringe members of scientific society or a small handful of respected, outstanding social media …

Why Real-World Data and Evidence is so Important to a Marketing and Communications Agency

Real-world data (RWD), or clinical data derived outside of traditional clinical trials, and resulting real-world evidence (RWE) are increasingly being used to drive innovation across the healthcare industry. The impact of this data is being seen in everything from clinical development to regulatory decision-making to pricing and access to healthcare delivery. The excitement surrounding RWD …

W2O Wins My Favorite Award Again: In2 Sabre For Best Marketing Technology

W2O won one of my favorite awards in marketing and communications a couple of weeks ago: the Holmes In2 Sabre Award for Best Marketing Technology. What I love about this award is that it recognizes achievement in scaling great work, rather than recognizing a one-off campaign. It’s our second Best Marketing Technology win in as …

Andy Boothe, W2O’s Head of Data Science, Named an Innovator25 by The Holmes Report

I was thrilled to learn that our very own Andy Boothe was named as a In2 Innovator of the Year this past week. Andy is the longest tenured analytics professional at W2O, initially hired as an analyst at W2O after an engineering stint at IBM. He spent his early days at W2O producing online influencer …

Three Key Ideas from W2O’s Inaugural Marketing Science Summit

I can’t think of a better year to have kicked-off our inaugural Marketing Sciences summit, given the data-driven marketing cross-roads we’re at. On the one hand, many speakers at the summit recognize that advances in ML and AI allow us to find patterns in huge volumes of data, far surpassing our capabilities just a few …

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