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Break-Through Storytelling Starts with Audience Architecture. Period.

There is a content and media surplus. Attention defecit. Consumers have tunnel vision. Their media consumption habits and behaviors are unpredictable. This makes it extremely difficult to reach an audience. Whether it’s an ITDM, a physician type, millennial, developers or an affluent consumer, you name it. You can’t just launch a campaign and expect to make …

W2O Group Partnership with PROI is Expanding into Silicon Valley

We are excited to announce that we are growing our current relationship with PROI, the world’s largest partnership of independent communications agencies, through our San Francisco and Silicon Valley office and growing Technology practice. The PROI network of agencies are handpicked, country-by-country and vary in their areas of specialization. Our Healthcare ties and capabilities ignited our relationship with PROI in 2010, where …

Are You Ready for the Millennial IT Decision Maker?

It was just a matter of time before millennials entered the workforce, got promoted up the ranks and are now becoming influential in the B2B marketing space. Just last week, Google and Millward Brown released a study that evaluated the state of B2B marketing. Approximately 3,000 B2B researchers were surveyed about their research and purchase habits as …

A Lesson in Scaling Analytics and Brand Storytelling From #SXW2O

In case you weren’t able to livestream our 5th Annual PreCommerce Summit here in Austin, here is a quick summary of one of the sessions. First off was Chuck Hemann and his presentation on how to scale analytics within an organization, globally. Not an easy task for sure, especially within such a large brand like Intel. …

Bob Pearson interviews “The Facebook Effect” author David Kirkpatrick

In case you weren’t able to livestream our 5th Annual PreCommerce Summit here in Austin, here is a quick summary of Bob Pearson interviewing “The Facebook Effect” author David Kirkpatrick.  Below David shares his thoughts on his very first impression of Mark Zuckerberg, his thoughts on cyber security and what he thinks China is doing right in …

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