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5 Things to Know About #HIMSS18 vs. #HIMSS17: Changing Social Conversations Signal Market Shifts

One of the most common questions we get from clients heading into HIMSS is: What’s trending? After all, booths, badges and general bacchanalia at the world’s largest healthcare technology conference don’t come cheap. It helps to know what topics, issues, executives, media, speakers, influencers and brands are trending up…down…or in between. Smart marketers and communicators …

Video Highlights: What’s Next for Blockchain, AI and Direct-to-Consumer Genomics in Healthcare

As a physician who spends his days taking care of patients, Dr. Albert Chan, chief of digital patient experience at Sutter Health, knows his colleagues are burnt out—and it’s not hard to see why. For every 3.08 hours of patient visits, physicians spend an additional 3.17 hours on a desktop machine, Albert told attendees at …

Recap: Healthcare Execs Talk AI, Blockchain and Consumer Genomics at W2O’s Digital Health Luncheon During JPM18

How real is blockchain’s potential to improve healthcare? “It’s really real,” said Tony Scott – the former chief information officer of the United States and senior advisor for Squire Patton Boggs – at W2O Group’s 4th Annual Digital Health Luncheon. Held in tandem with the J.P. Morgan Healthcare conference (JPM18) – which effectively marks healthcare …

Blockchain, AI and Genomics are on the Menu at W2O Group’s 4th Annual Digital Health Luncheon

As the East Coast struggles with a biting cold that’s threatening travel plans and everyone’s collective sanity, we’re keeping warm as we gear up for W2O Group’s 4th Annual Digital Health Luncheon on Monday, January 8, 2018, in San Francisco, CA, in partnership with Squire Patton Boggs. Bigger and better than before—now three hours of …

What Role Does Communications Play in Combating Opioid Abuse? (Hint: A Big One)

The last thing a patient expects after being prescribed a legitimate 10-day supply of prescription opioids is to become addicted to them. But as data in the Center for Disease Control and Prevention’s (CDC) recent Morbidity and Mortality Weekly Report (MMWR) shows, that 10-day supply quickly turns one in five people into long-term users. The …

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