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It’s Time for Pharma To Be Real on Social Media

In recent years, my mantra was “social media is free like a puppy is free” to convey the resources required to do social media right. This was to cover the basics: content strategy, paid promotion, community management and measurement. I’ve spent the past 10 years of my career focused on biopharma social media and I …

Top SXSW Healthcare Panels

The future of healthcare is being shaped by technology and SXSW Interactive is a great opportunity to learn about what’s coming next. With more than 100 events in this year’s health track, we wanted to highlight the panels we think are the most interesting. Plus, this year W2O has officially joined forces with SXSW and …

We Won’t Have an End to Cancer

“We won’t have a world without cancer, but a world where we have rapid detection and eradication,” according to Jeff Hammerbacher, Hammer Labs. After attending a number of health sessions at South by Southwest in the past week, two key themes emerged around the devastating topic of cancer. Behavioral changes are the future “Up to …

Physicians as Media, but Not Journalists

“Physicians aren’t ‘just’ healers, prescribers or researchers anymore. In the healthcare ecosystem, for all practical purposes, physicians are the media.” This is an interesting aspect of the shifting role of physicians and one that hasn’t gained much notice. The above quote comes from my colleague, Greg Matthews, and the insightful report, Missing the Forest for the …

How Physicians Can Maintain Transparency on Social Media

In 2016, it should be no surprise that many doctors have translated their offline influence into social influence, sharing health information with colleagues and patients. While HIPAA and the need to maintain patient privacy are well understood by physicians, what is less understood is the Federal Trade Commission (FTC) guidance on social media. In order …

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