Facebook Topic Data and Targeted Marketing

The potential to analyse Facebook topic data has led to several key innovations in the ability to adopt a targeted marketing strategy, according to Kester Ford, Director of Product Marketing at Datasift. Since 2007 Datasift has been working with social data and social analytics, analysing how audiences are interacting with brands online.  With the recent release of …

The Impact of Digital on UNICEF’s Emergency Response

“For us, emergencies are digital” says Anita Yuen, Global Head of Digital Fundraising at UNICEF.  The ability to use digital technology has revolutionised UNICEF’s response to humanitarian emergencies. UNICEF estimate that they have helped over 2 billion people, in 109 countries, since their inception at the end of the Second World War, through their work in child …

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