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CES 2019 – What You Need to Know

Earlier this week, crowds of excited journalists, brand reps and PR folk descended on Las Vegas for the annual celebration of technology and innovation that is CES. We were there, and saw lots of demos, gigantic booths and overwhelming displays; and some unexpected and quirky products. We at W2O looked high and low to find …

Audience-First Journey Design

Rather than thinking about a traditional B2B marketing funnel and the message brands want to push to customers at different levels, what if we aligned where customers are in educating themselves about issues and the problems they face in learning about the market or their challenge? We at W2O have evaluated thousands of B2B audience …

Data, Data Everywhere, But How to Make it Work?

Organizations of all types and sizes are under increasing pressure and scrutiny to locate and make best use of as much data as they can to inform decisions of all kinds. From initial discovery and exploratory topics specific to customer or patient optimization paths, internal and external data can illuminate many issues for marketers and …

Using AI to Create Your Unfair Advantage

Artificial Intelligence and Machine Learning are hot topics everywhere right now, in every industry, including marketing. Everyone is looking for that edge to help get ahead of their competition – what we at W2O call an unfair advantage – and looking at AI as the ‘silver bullet’ to help provide that something extra. But does …

Digital Marketing and Design at our #SXW2O Geekfest

A Brief Recap of the Digital Marketing and Design Panel – part of Saturday’s GeekFest events In a continuation of the day’s theme of emerging trends in the technology and communication landscape, this panel featured experts sharing their experiences and perspectives on new ways to foster connections. While each of our four experts shared their …

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