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A Millennial on Work Satisfaction in a Digital Agency

The motivation for this blog post stirred from recent turnover in agencies and a growing understanding of what it means to work for a digital agency in 2016. The renowned author Malcolm Gladwell states that complexity, autonomy and reward for effort are the pillars of job satisfaction. Gallup calls these employees “engaged“. When you are …

Why networking should be your New Year’s resolution

Inspired by a Lean In circle I recently joined, I want to share three gold nuggets of my networking treasure chest, so you can master networking in 2016. Women are devastatingly under-represented in tech and hence need special networks. If you’re a little competitive, networking can bring you to the next level. The chance to build meaningful relationships happens …

The Intel Way – Intel’s Simon Shipley chats about data, tools and the required changes in a Marketer’s skill set in today’s digital environment.

A Fireside chat with Simon Shipley, Marketing and Innovation Manager, EMEA at Intel and W2O Group’s Annalise Coady at the 2nd Annual #PreCommerce Summit. What is better: big data or small data? According to Shipley, addressing this question is not so important, because the marketing campaign’s objectives have to be the same either way. At …

Digital change in a global healthcare company

Fireside chat with Bayer’s Jessica Federer and W2O Group’s Annalise Coady at the 2nd Annual #PreCommerce Summit in London. At last year’s W2O Group’s London Summit, Jessica Federer talked about the origins of social intelligence and the need for Pharma to adapt to digital changes. Today, she shares insights of her one year journey in her …

Digital is always better

As a marketing analyst, my day is governed by digital media. My nights are equally dictated, as I am guilty of sleeping next to my phone, just like 83% of other Millennials. Tech-dependant as we are, I’d expect this “generation of digital natives” to be very fond of online experiences. In fact, according to statista, …

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