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The Scoop: 07.28.20

THE SCOOP After a critical pause, or as a close colleague referred to it back in March as “The Great Pause” a la Cuomo, we are back as The Scoop. During these last several months, we as people and team members have evolved so much personally and professionally, it only made sense to realign our …

W2O Acquires Discern Health to Offer Expertise in Value-based Care Solutions for the Healthcare Industry

Sixth acquisition in just over a year deepens firm’s value, access and pricing insights, policy, communications, marketing and consulting capabilities San Francisco and Baltimore, July 28, 2020 – W2O, the leading independent provider of analytics-driven, technology-enabled marketing and communications solutions to the healthcare sector, today announced the acquisition of Discern Health. This health economics and …

Employee Perspectives Vary on COVID-19 as Companies Chart the Next Normal

W2O study uncovers sentiment of internal dynamics and perceptions shaping organizational confidence in U.S.  “Just tell me what’s next?” If you can sum up the sentiment from today’s employees regarding COVID-19, then providing answers to that question is a start. W2O undertook a comprehensive study on U.S. employee attitudes and perspectives toward COVID-19 in order …

W2O’s 21GRAMS Names Creative Leader Tom Richards as Co-Global Chief Creative Officer

Former Havas Lynx Executive and President of the Health and Wellness Jury at Cannes will help firm create a global healthcare creative force  New York, July 13, 2020 – 21GRAMS, a breakout healthcare firm and one of W2O’s operating firms, is doubling down on creativity with the appointment of Tom Richards as Co-Global Chief Creative …

Jennifer Gottlieb Appointed to Muscular Dystrophy Association’s Board of Directors

San Francisco, June 22, 2020 – Jennifer Gottlieb, Global President of W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, has been named to the Board of Directors for the Muscular Dystrophy Association (MDA). “I am honored to join MDA in its mission to improve the lives of people and …

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