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The Future of Digital + Social Transformation Teams: Drive Organizational Change or Slow Innovation?

Having built, led, and supported many digital transformation teams during my career—in-house and as a consultant mostly for healthcare companies— the key question that must be asked is – how is the effort designed to accelerate new thinking? First off, it must be noted that internal Transformation Teams come and go. I actually think this is …

Austin Business & Music: Loud, Proud, and a Little Weird | Our SXW2O Spotify Playlist: 2016 Edition

Austin means music, tacos, and innovative new ideas (AKA “weird”), and our SXW2O events definitely incorporate all of these. But when it comes to great local music in particular, our Austin office employees are passionate fans. To make the perfect local playlist, we asked these local music experts to curate their favorite tracks from Austin …

Top Picks for SXSW 2016 — Health and MedTech Panels

On the annual springtime migration to Austin, our clients, partners and friends—without fail—take one look at the super packed SXSW Interactive schedule, get excited, get overwhelmed and then proceed to have nasty flashbacks to first year course selection at university. Well, with deep gratitude to my esteemed colleagues Kristen Grant and Melissa O’Hara for their SXSW sleuthing …

Thank You, Komen. Our Commitment to Fighting Cancer Runs Deep

Susan G. Komen, the world’s largest nonprofit source of funding for the fight against breast cancer, has been a key client of ours for almost 3 years. For many people at our firm, including myself, whose lives have been affected by cancer, it has been a deeply rewarding experience to work with such an impactful …

FDA Issues Social Media Guidance, Sort Of…

The FDA has released draft guidelines for regulated healthcare companies on what they call Interactive Promotional Media. While not a comprehensive document about managing all social media content and channels, it is an important start on the road to clarity and the most direct guidance that the FDA has issued on the topic so far. …

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