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Design Thinking in the Digital Age

Capturing a whole new world of opportunities and expectations requires eliminating the mindset of the past Design thinking is about creating a system to better serve the business through a holistic approach and solving for the right things. From a customer perspective, design thinking is engaging stakeholders in more intuitive experiences via well thought-out systems that …

The Dilemma

As Marketers and Communicators Increasingly Rely on Analytics and Data for Social Behavior and Digital Experience there is still a major gap in Confidence  Comprehending consumer movement across the purchase stream is critical for sales velocity and brand relevance.  In a digital environment, fueled by social interactions, such behaviors and actions are tractable providing a …

Is Your Brand Truly Digital?

This is almost a ridiculous question given we now live a digital world.  Yet, companies and brands still find it difficult to truly assimilate a digital lifestyle raising questions internally about what to do. Embracing a mode of business that allows customers and employees to dictate and engage the relationship is a philosophy that requires …

Meet Ujwal Pyati, Ph.D., Practice Lead, Scientific Strategy

1. Uj, we’re excited to have you as our Practice Lead of Scientific Strategy. Can you tell us how that helps our clients build unfair advantage? Our group focuses on leveraging deep scientific insights to drive best-in-class strategy and storytelling, whether it’s for a product, a disease state, or an organization. We provide a stand-alone …

Uncovering the True Reason for P&G’s $200M Cut in Digital Ad Spending

It’s no surprise that when consumer packaged goods (CPG) giants like P&G and Unilever cut ad spending, it makes for big news. This is even more unnerving when it’s in emerging channels such as digital. However, in dissecting news coverage of P&G and Unilever’s significant decreases in digital spending, the false narrative being portrayed belies …

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