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Remaining Relevant Amidst a Global Health Crisis

A window into how healthcare organizations can connect with key stakeholders at a time of distraction, confusion For a copy of the W2O COVID-19 Relevance Analysis, click here The last month has been nothing short of surreal. A little more than four weeks ago, the novel coronavirus (COVID-19) was something we witnessed through the lens …

Just Like Happiness, Measurement is a Journey, not a Destination

This, and other takeaways and tips from the PR News Measurement Conference The W2O Group and I were grateful to have been asked to speak at  The PR News Measurement Conference recently. PR News brought together speakers, sponsors, and attendees representing a cross section of private and public-sector communicators, agency, academia, and research foundations for …

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