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What You Need to Know: Three Trends from W2O’s Digital Health Luncheon at JPM2020

Each January, the J.P. Morgan Healthcare Conference brings bankers and executives to San Francisco to announce innovation, make deals and attend the many events that connect media with healthcare, digital health, biotech, pharma and technology investors. Over the past six years, W2O has hosted an exclusive luncheon during the J.P. Morgan conference to facilitate game-changing …

“Just Keep Being You!”

A personal reflection on making a difference in a future-focused, entrepreneurial firm W2O has been on a hot streak. For 17 years! I joined the company two years ago, taking a risk after a decade in a firm where I established my position. My decision to join W2O followed a meeting with someone who was …

Seeing Marketing through Communications (and vice versa)

A funny thing happened on the way to digital. Marketing started looking like Communications and Communications started acting like Marketing. Now for the purists, I’m not juxtaposing the need to uphold corporate efficacy and policy nor am I diminishing the important role of customer experience and sales. Rather, I’m speaking from the perch of rethinking …

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