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Enabling Better Health with Effective Communications: Q&A with Tufts University Digital Health Communications Professors

Effective communication is critical to truly enable and promote healthy people and communities. However, nearly nine out of ten adults lack the literary skills needed to effectively manage their health and prevent disease. With low health literacy linked to poor health outcomes, the healthcare industry must prioritize delivering and personalizing healthcare communications so that they …

HIMSS19 – Looking Back to Plan Ahead

Yet another HIMSS has come and gone. As promised, we took a look back at our predictions and also did a data-driven and qualitative analysis to showcase key insights and findings from HIMSS19.  The end goal being to provide valuable insights on how best marketers and communicators can optimize their efforts at HIMSS in 2020. Qualitative …

Could HIMSS19 Signal a Shift in Focus to Patient Experience (finally)?

With HIMSS19 on the horizon, the team of data scientists and industry experts at W2O once again went deep on HIMSS-specific data and insights related to emerging topics of interest, leading voices and predictions for the big event. These insights can help your team better prepare smart, actionable and measurable communications and marketing strategies leading …

How Critical is Data Liquidity in Healthcare? How Can Americans Age Well?

Leaders Addressed the Latest Issues, Trends and Tech During W2O Group’s JPM19 Digital Health Luncheon An impressive array of healthcare experts braved rain, flight delays, and travel headaches to participate in W2O Group’s 5th Annual Digital Health Luncheon, held in partnership with Squire Patton Boggs at the J.P. Morgan Healthcare Conference (JPM19). The luncheon explored …

JPM19: Former Federal Chief Information Officer Tony Scott Speaks to Trends at the Intersection of Healthcare and Technology

On the eve of our 5th annual Digital Health Luncheon at the J.P. Morgan Healthcare Conference, we had the opportunity to sit down with Tony Scott, Former Federal Chief Information Officer and Advisor at Squire Patton Boggs. Tony shared his views on some the hottest topics and trends taking shape at the intersection of healthcare …

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