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Bringing Healthcare into the Digital Age – Five Key Takeaways from the W2O EMEA Marketing Science Summit 2019

Ready or not, here it comes. The transformative potential of data and marketing science has reached the healthcare industry and – according to what we learnt at our EMEA Marketing Science Summit in Zurich last Wednesday – we’d better shape up. “Digital integration is the number one priority in healthcare,” came the resounding pronouncement from …

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