The New (Ab) Normal: Remaining Relevant Amidst Crises

At W2O, we define corporate Relevance as being thought about, sought out, talked about, engaged with and believed in among your stakeholders. Relevance is attuned to cultural, societal, political urgency and currency with organizations that reflect consistent, persistent, clear, and often bold stands that invite dialogue, discussion, debate and action. Given the ongoing COVID-19 pandemic …

Corporate Relevance in the Age of Social Unrest

In “Their Eyes Were Watching God,” renowned African American author Zora Neale-Hurston writes, “There are years that ask questions and years that answer.” Six months in, 2020 has proven to be the year of seismic questions that are poised to trigger significant change. The murder of George Floyd, coupled with the protests of the past …

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