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AMEC Barcelona Principles 3.0 Unveiled – Is Comms Measurement Taking Bold Enough Steps Forward?

AMEC Barcelona Principles 3.0 Unveiled – Playing Catch Up, Keeping Pace and Striving to be Bolder Performative measurement? Superficial metrics? Social as a new channel? Welcome to the dark ages of communications measurement, circa 2010. Measurement has thankfully edged forward over the last decade, and today’s comms practitioners crave integrated, innovative and audience-centric measurement that …

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