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The Scoop: 5.4.21

“What is ‘the new normal’” is a question we’re all figuring out together. So, we decided to turn last week’s look at post-pandemic marketing into a series we’ll update each time something notable hits the news cycle. See below for this week’s topic: health and fitness. On that note, one online publisher is building out …

The Scoop: 4.20.21

We may be biased, but we’re loving this week’s Scoop, because it focuses on several ongoing key themes for 2021: the increased attention on the use of audio and accessibility within digital communities, connected TV’s insane rise in viewers and relevant ad campaigns within an industry that doesn’t usually get “positive” coverage ✈️. We leave …

The Scoop: 4.13.21

When we set out to draft this new “special edition” of The Scoop focusing on one topic – personalization – we quickly saw first-hand how varied and complex this topic can be for digital and social media marketers and strategists. A few spirited conversations and Teams chats later, we all came back to one definition …

The Scoop: 3.23.21

Who isn’t looking forward to the return to a roaring 20s?! ⬇️ The future is looking bright and it’s not just because spring has sprung. 🌸 Twitter is mapping out “safe spaces,” like Facebook. TikTok decided to be the first to do ads “right” and Snap seems to be back and doubling down. And you …

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