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#SXW2O Panel: Living the Promise of Data and Innovation

Those traveling the industry conference circuit (any industry, really) recognize that the most valuable panel discussions pull together transformative thinkers across different disciplines to arrive at deep insights. Those attending the W2O Group’s PreCommerce Summit had access to many such panels, including one that could have been called “Living the Promise of Data and Innovation,” …

Will the @Yammer-@Klout Partnership Condition the Wrong Behaviors?

Earlier this week, Yammer announced Klout would become one of its 60 integration partners, allowing employees to publish public Klout scores and areas of expertise to their profiles, and admins to set up internal scores based on employee activity. This is arguably the most visible announcement connecting social media influence and organizational communications. As such, …

The Language of Company Culture

Organizational culture is an evergreen topic for business books, websites, articles, position papers, blogs, tweets, Likes, +1’s, corporate retreats, conference tracks and keynote addresses (and a few more places). In fact, out of 100 content tags on the Harvard Business Review blogs, I found that “Culture/Organizational Culture” was the 15th most used, beating out Marketing, …

#SocialCommerce: Mark Stouse on the Future of Corporate Communications

Mark Stouse, VP of Global Connect at BMC Software, brought his Texas accent and straight-talk back to the W2O Social Commerce Summit. He kicked off his presentation with a well-known Texas phrase: “What starts here changes the world” (University of Texas motto). I can’t think of a better sentiment for a conference of marketing and …

#SocialCommerce: Insights from WOMMA with David Witt

Speakers at the W2O Social Commerce Summit continue to challenge the audience with new ways of viewing the digital and social worlds in which we interact every day. Keeping the momentum going was David Witt, Director, Global Digital Marketing and Brand Public Relations, The Hershey Company (and 2012 WOMMA Board Chair), who returned again for …

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