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2022: The Year of “Impact” for Business, Leadership, Employees

A Real Chemistry Point-Of-View Are You Ready for a Year of Amazing Achievement or Incredible Disappointment? Who Will You Impress? Right now, everywhere you turn, management teams, boards of directors, employees, investors, consumers – in fact, all stakeholders in our industry – are talking about 2022. More specifically, 2022 as the year of Impact. From …

How Science Wins

The art of conversation and the elevation of health in society An interesting thing happened during this awful pandemic. We began talking to each other again. Actually, talking to each other. And the topic of course was COVID-19. When the vaccines became available, conversations around science, health and efficacy increased. Of course, utilizing social and …

Get Real

It’s time to ensure internal communication is based on what’s really going on The key question today for any communications professional and leadership executive regarding internal or employee communications is: “How smart and engaged do you want your employees to be?” The answer allows for either a robust process and system resulting in a confident, involved …

Finding Your Way in a Digital Age

Understanding Business Evolution As A Guide For More Effective Decision-Making, Communications Planning and Organizational Positioning Sometimes watching companies and brands evolve in today’s digital reality is a painful experience. The communications and storytelling approach doesn’t align with the business reality, causing confusion, apathy and distraction. Much of it has to do with the speed and …

Creating the Perfect Fit: A Practical Approach to Aligning Internal and External Communications

Ensuring your organization knows what to communicate next as part of a clear, holistic story What is the “Perfect Fit?” The “Perfect Fit” is what an organization needs to be communicating at a specific moment for its story to unfold properly. Communicators are often blessed (or plagued) with multiple choices to communicate to the world …

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