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Paid Media Expert, Jake Vander Linden, Discusses Globalization, Tensions Between Technology and Creativity and Paid Media as a Silo Buster

Few marketing communications disciplines have undergone as dramatic a transformation over the last 10 years as paid media. A decade ago, the most dominant form of media was linear television, with brands and agencies alike focused on advertising on cable and local television. Now, much of the content we consume is distributed via programmatic media …

5 Learnings You Need to Know from W2O’s Marketing Science Summit

W2O recently hosted our second annual, Marketing Science Summit. The purpose of this event is fairly straightforward: to create a space for pioneers in the market research, social analytics and digital marketing fields to share the latest trends in marketing science, with a focus on the healthcare and tech industries. From leveraging to data to the …

Key Takeaways from Chicago Ideas Week 2019

If you were to ask a marketer or a communicator today to define their role you might likely hear one or all of the following responses: My job is to protect the reputation of the company. The primary function of marketing and communications is to build the brand It is very important that we focus …

#W2OSXSW Recap: 2019 Partner Programming

Another year at South by Southwest (SXSW) has gone by, and so too has another year of rich content produced by the team at W2O. Having attended W2O’s first SXSW activities back in 2010, it is incredible to see the growth in interest for the events that we organize. On that score, for the second …

Digital Advertising and GDPR: A Growth (and Consolidation) Story

The EU’s General Data Protection Regulation (GDPR) came into effect in May of this year, and it has ushered in a new era of data privacy – granting consumers in Europe a whole new set of enforceable rights around their personal data, including the right to object, the right to be informed how their data …

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