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The Biggest Takeaway from JPM: A Strong Voice on Pricing Is No Longer Optional

The J.P. Morgan Healthcare Conference usually begins – unofficially – with the announcement of a large acquisition, getting people talking about the big deals they expect in the year ahead. This year was different. Instead of a mega-buyout, the announcement that started the chatter was an upstart venture-backed company, EQRx. The company – which didn’t …

The Dilemma

As data and insight pervade the healthcare marketer’s and communicator’s playbook, are we at-the-ready to put it to the test to truly influence critical decision making? Today, business, specifically in the healthcare sector, is benefiting from a multitude of analytics models to provide logical explanations and clear direction for how to address situations. These models …

Meet #W2OSXSW Speaker: Mona Siddiqui MD, MPH, Chief Data Officer, US Department of Health and Human Services

It all comes full circle. A year ago, I had the pleasure of meeting one of the smartest people in the healthcare space at the party W2O hosts every year at SXSW. This woman’s name is Mona Siddiqui and she is the Chief Data Officer for the Department of Health and Human Services (HHS). Fast …

Zen and the Art of Analytics

Analytics uplift organizations and brands. They provide a line of sight to things that otherwise cannot be seen. They provide a narrative that is better aligned with the marketplace because it reflects reality. Analytics balance arguments and raise assumptions. In 2019, leaders and managers face major challenges in steering their businesses to ensure growth and …

Harnessing an Analytics-Driven Approach to Fuel Optimal Targeting, Activation & Measurement

This post was co-authored by Kevin Johnson, President of W2O marketeching  “I keep saying that the sexy job in the next 10 years will be statisticians, and I’m not kidding.” — Hal Varian, Chief Economist, Google Frankly, all of us at W2O are onboard with that observation.  It’s why we’ve hired more than 100 data scientists …

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