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The Scoop: 7.13.21

You’ll see there’s a lot to unpack this week when it comes to policy, including a milestone executive order targeting competition directives for companies, to Facebook’s seemingly flying under the radar delaying its brand safety audit to the impressive appointment of a Twitter grievance officer in India. There’s a lot to track and understand when …

Otsuka America Pharmaceutical, Inc. and NEXUS: Moving People with Mental Health Issues from Hopeless to Hopeful

Mental health continues to be an unmet need, particularly among underserved populations, and the conventional ways of addressing it have not been successful. Otsuka, a leading pharmaceutical company with a focus on mental health, engaged Real Chemistry to address persistent gaps in treatment with new and innovative solutions. Working alongside another Otsuka agency partner, Real …

Finding Your Way in a Digital Age

Understanding Business Evolution As A Guide For More Effective Decision-Making, Communications Planning and Organizational Positioning Sometimes watching companies and brands evolve in today’s digital reality is a painful experience. The communications and storytelling approach doesn’t align with the business reality, causing confusion, apathy and distraction. Much of it has to do with the speed and …

The Scoop: 6.29.21

Summer is here and we’re spending like crazy on return to work clothes 👔. It’s not only because we’re eager to get out of our loungewear, but partly because of our pandemic-related weight changes 😋. Speaking of summertime, our favorite digital platform, YouTube is looking to reach younger viewers during the controversial 2021 Summer Olympics …

Hope and Help Are on the Way

“Hope and help are on the way.” I said those words to U.S. Health and Human Services Secretary Alex Azar as we huddled in the Upper West Wing Lobby one afternoon last November. We were preparing for a podium briefing at which Secretary Azar, as the architect of Operation Warp Speed, would give an update …

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