CES 2019 – What You Need to Know

Earlier this week, crowds of excited journalists, brand reps and PR folk descended on Las Vegas for the annual celebration of technology and innovation that is CES. We were there, and saw lots of demos, gigantic booths and overwhelming displays; and some unexpected and quirky products. We at W2O looked high and low to find …

Zen and the Art of Analytics

Analytics uplift organizations and brands. They provide a line of sight to things that otherwise cannot be seen. They provide a narrative that is better aligned with the marketplace because it reflects reality. Analytics balance arguments and raise assumptions. In 2019, leaders and managers face major challenges in steering their businesses to ensure growth and …

Leading with the Digital Experience in Healthcare: Florian Otto, CEO & Co-Founder, Cedar

Bringing a digital-first experience to healthcare is now the expectation. People have grown accustom to the convenience and power of digital, and the industry must master and implement digital to meet this standard. During JPM, I had the opportunity to sit down with Florian Otto, CEO & Co-Founder of Cedar. During our discussion he shared how the …

It’s 2019: How Relevant is Your Organization?

W2O’s Corporate Relevance Index Provides a Roadmap for how to break-through in an era of accelerating change and instant interaction   If you were to ask a marketer or a communicator today to define their role you might likely hear one or all of the following responses: My job is to protect the reputation of …

JPM19: Former Federal Chief Information Officer Tony Scott Speaks to Trends at the Intersection of Healthcare and Technology

On the eve of our 5th annual Digital Health Luncheon at the J.P. Morgan Healthcare Conference, we had the opportunity to sit down with Tony Scott, Former Federal Chief Information Officer and Advisor at Squire Patton Boggs. Tony shared his views on some the hottest topics and trends taking shape at the intersection of healthcare …

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