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The Scoop: 10.13.20

As we see and track such an influx of happenings on digital and social media each week, it can almost feel overwhelming to identify clear “trends.” But this week, we can establish a firm trend: more brands are taking an indirect political stand in 2020. Digital and social media platforms and advertisers are working to …

Actions Speak Louder than Words: Taking Care of Our W2O Families

When Jim Weiss started what is now W2O, he had a vision to make the world a healthier place by creating the type of firm he was looking for when he was a client. Fast forward nearly 20 years, and W2O now employs more than 1,500 industry rock stars who are working from home and …

Bridging the Gap Between Hollywood and Healthcare: Matt Lalin & Jared Weiss, Founders and Managing Partners of starpower

Earlier this week we announced starpower is a part of the W2O team! W2O Global President, Jennifer Gottlieb, sits in as guest host and chats with starpower Founders and Managing Partners, Matt Lalin and Jared Weiss. They discuss why we made our long-standing partnership official, the power of influencer marketing, and how we will continue …

There You Are…Four Digital Strategies for “Always-On” Employee Communications

From Messages to Conversations; From Awareness to Action This pandemic has upended virtually every part of our work and personal lives. We immediately had to adjust and adapt to new and different ways to interact, connect, share, and collaborate to maintain and create relationships. Through all of this upheaval and change, we discovered a number …

W2O Acquires Leading Influencer and Entertainment Marketing Agency starpower to Unlock the Power of the Consumer in Health and Wellness

Pioneer in Hollywood Meets Healthcare to Match up Talent, Clients and Causes to Make the World a Healthier Place San Francisco and New York, October 5, 2020 – W2O, the leading independent provider of analytics-driven, technology-enabled marketing and communications solutions, today announced the acquisition of entertainment and influencer marketing agency starpower. The agency, which has …

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