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Exploring the Future of Immuno-Oncology: Dr. James P. Allison, Nobel Prize Winner & Jill O’Donnell-Tormey, CEO of Cancer Research Institute

Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donnell-Tormey, CEO of the Cancer Research Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible …

Pride and Prescriptions: Why My Work in Healthcare is Central to My Identity

As LGBTQ pride celebrations in the U.S. reach a crescendo this month, I’ve been reflecting on my life as a gay man—and the fact that this summer marks 20 years since I embarked on a then-unlikely career in healthcare communications. These two strands of my life are absolutely connected: in fact, being out led me …

W2O Social Scoop: 06.21.19

Continued competition drives the latest platform updates to Instagram and Snapchat as both platforms look to keep up by expanding upon existing capabilities, while Facebook makes the latest in a series of profile changes. Facebook removes About section categories, Instagram offers Branded Content Ads and landscape formatted IGTV and Snapchat tests an Events feature. (Via …

Digital Marketing & Analytics Weekly Roundup: 06.20.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns, who has time to dig through all the news to find relevant industry updates? Recognizing that this is an issue for many of our …

Winning in Losing

Key Ways to Gain Advantage in Defeat So, what can we take away from the Golden State Warriors losing the NBA Finals?  As a die-hard Warriors fan the answer at first was difficult. The immediate aftermath of any loss – sports, business, personal – is to focus on the negatives, including the emotional hurt.  Believe …

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