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Attend W2O’s Inaugural Marketing Science Summit

At W2O analytics powers everything we do, it informs every piece of strategy from ideation to execution. It’s the driving force that allows us to help our clients build unfair advantage — in short, we’re data geeks and we’re proud of it. We’ve decided to host a one-day event surrounding our love of analytics with …

Market Research is Creating an Insights Echo Chamber

  Social and digital data predict trends the surveys can miss If you’re like most companies, you’re using some form of traditional, survey-based market research or brand tracking in order to inform both your marketing and broader business strategies. But what if we told you that surveys alone aren’t all that accurate for some consumer …

W2O Group Wins Its First ARF Ogilvy Award: Celebrating Research That Leads to Great Insights and Creative

Last week, W2O Group won one of the most prestigious awards in marketing research: an Advertising Research Foundation Ogilvy Award. These awards are unique because the entries are judged on the basic fundamentals: the insight, the creative, and the campaigns’ impact on an audience. It’s not about the bells and whistles that typically adorn other …

Social Data: Making Marketing Research Cheaper, Faster, and Stronger

There’s a chapter in the 1983 book Ogilvy On Advertising that I’ve always found amusing as an agency researcher. In this chapter, called “Jobs in Advertising”, Ogilvy goes through all of standard ad agency roles (i.e., planning, account, creative, media, etc.) and he systematically praises the virtues of each and the value that they bring …

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