W2O’s Digital Marketing and Analytics Weekly Roundup: 07.12.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through all the news to find relevant industry updates? Recognizing that this is an issue for many of our …

W2O Social Scoop: 07.11.19

Engagement continues to be a hot topic for social media platforms, and algorithm updates are directly changing how posts receive engagement. LinkedIn shared an algorithm update, and Instagram is adding a new feature to create moving Stories. YouTube is testing hiding comments on all videos, and Twitter is removing its precise location tagging feature. LinkedIn …

Culture Busters

With Organizational Culture being the difference maker in success, removing blockages can accelerate growth With all the talk about corporate culture today and how critically important it is to organizational health and success, and the ability to execute strategy flawlessly, we’d like to share the fatal mistakes often made to undermine a productive and collaborative …

The Astellas Oncology C3 Prize Seeks Innovative Ideas in Cancer Care Beyond Medicine

Many of us have been touched by cancer, and that impact often sparks an idea about what could be better in cancer care – whether it’s the care journey, health disparities, or life after cancer. The Astellas Oncology C3 Prize is looking for ideas – big and simple – to change cancer care beyond medicine. …

Design Thinking in the Digital Age

Capturing a whole new world of opportunities and expectations requires eliminating the mindset of the past Design thinking is about creating a system to better serve the business through a holistic approach and solving for the right things. From a customer perspective, design thinking is engaging stakeholders in more intuitive experiences via well thought-out systems that …