Relevance and the Power of Unfair Advantage

In a highly competitive market, increasing engagement with stakeholders elicits knowledge, promotes acceleration, improves purchase As W2O Group gets ready to unveil its 2018 Relevance Index, it’s timely to delve into the importance of relevance to organizational viability specifically as it relates to achieving advantage in a competitive field.  Relevance is today’s reputation given the …

Designing Products to Create a Healthier World: ck Andrade, PhD, Director of Product Management, Philips

Designing a good product in healthcare ultimately can lead to a healthier world. According to this week’s guest, product management gives you a vantage point, it allows you to be the voice of the customer and truly understand what people want presently and in the future. ck Andrade, PhD, Director of Product Management, Philips, joins …

Our Big Wrap-Up: SXSW 2019

South by Southwest (SXSW) is such a special time for W2O. Over the last 10 years, we’ve invested in meaningful thought leadership and networking activities at an event that has become synonymous with “innovation.” This year, we pared back the size of some of the events, but not the quality. And as I mentioned in …

#W2OSXSW Recap: 2019 Partner Programming

Another year at South by Southwest (SXSW) has gone by, and so too has another year of rich content produced by the team at W2O. Having attended W2O’s first SXSW activities back in 2010, it is incredible to see the growth in interest for the events that we organize. On that score, for the second …

W2OSXSW Recap: PreCommerce Summit (PT. 3)

This post is the third and final post in my series of recaps for W2O’s PreCommerce Summit. Click the links to read what you missed: part 1 or part 2. The Importance of Thought Leadership in Healthcare Fitting that W2O Group’s Chief Communications Officer Gary Grates led a powerhouse panel on thought leadership in healthcare. He …