W2O’s Digital Marketing and Analytics Weekly Roundup: 05.20.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates? Seeing that this is an issue for most of our clients, …

Can Data Privacy Be Good for Brands? ARF’s AUDIENCExSCIENCE Presentation Recap

Last month I presented on the main stage of AUDIENCExSCIENCE, the Advertising Research Foundation (ARF) conference on audience growth and measurement. The topic was “Can Data Privacy Be Good for Brands”. This is a topic I’ve tackled before on the W2O blog, and below is a recap of the presentation. If you’re interested in the …

Meet Jen Shaughnessy, New West Coast Healthcare Managing Director

Headquartered in San Francisco, W2O has been front and center for nearly 20 years when it comes to communicating healthcare advances emanating from the Bay Area and beyond. And because great communication requires strong leaders, we were fortunate to add seasoned healthcare communications strategist Jen Shaughnessy to the W2O team as a Managing Director, working …

W2O Social Scoop: 05.10.19

To paraphrase Jon Snow, big change is coming. The 2019 F8 conference brought significant changes across Facebook’s mobile and desktop apps, as well as Instagram. Meanwhile, Pinterest is giving advertisers something to think about as they try to prove that their ads can compete for user time and conversions. Facebook Changes Look to Emphasize Groups …

Enabling Better Health with Effective Communications: Q&A with Tufts University Digital Health Communications Professors

Effective communication is critical to truly enable and promote healthy people and communities. However, nearly nine out of ten adults lack the literary skills needed to effectively manage their health and prevent disease. With low health literacy linked to poor health outcomes, the healthcare industry must prioritize delivering and personalizing healthcare communications so that they …