Giving Gratitude & Pausing to Reflect: Aaron Strout, CMO of W2O & Host of What2Know

Happy Thanksgiving eve! This week, I took time to reflect on the topics, guests, and intentions of this year’s shows with the content producer of the podcast, Maya Ollie. It was fun to be on the “other side of the mic”, take a listen below. Don’t miss an episode of What2Know, subscribe to our podcast on iTunes, Stitcher or Spotify! If you’re …

The Scoop: 11.25.20

The Oxford Dictionary declared the 2020 word of the year “unprecedented,” and we couldn’t agree more. This week alone fits the bill of a “typical” 2020 news cycle, jammed packed with updates reflective of a truly unpredictable time: Microsoft and Zoom are removing time caps for Thanksgiving, Pinterest is suddenly the platform to watch in …

Giving Up Screens One Day a Week to Get Back Connection: Tiffany Shlain, Emmy-nominated Filmmaker, Founder of The Webby Awards & Author

Prioritizing mental health is important to your overall well-being, productivity, and happiness. Tiffany Shlain, Emmy-nominated Filmmaker, Author & Founder of The Webby Awards, shares the power of giving up screens one day a week. Take a listen below. Don’t miss an episode of What2Know, subscribe to our podcast on iTunes, Stitcher or Spotify! If you’re interested in learning about W2O, check out …

The Patient as a Person: Using Data to Humanize the Patient Experience

It was almost a year ago. I was walking through Philly’s holiday market, sipping mulled cider and finishing my Christmas shopping, between business flights and train rides up and down the East Coast. I was later stopped going through TSA thanks to a bacon bourbon hot sauce I bought for my dad. Ah, the days …

#MedicallySpeaking Episode 2: Dafnie Prodromou

Welcome to our second episode of #MedicallySpeaking! A video series aimed at uncovering the what, why and how of marketing and communications in the healthcare industry. In this episode I speak to Dafnie Prodromou, Senior Analyst for W2O Group to discuss how a career in pharmacy changed to a career in data and analytics for …