W2O Acquires Advertising & MedEd Agency, 21GRAMS, to Accelerate the Vision of Becoming the “First at What’s Next” in Marketing & Communications

Fast-growing Breakout Agency Brings Bold Creative and Deep Insights-Driven Approach to Global Healthcare Clients SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–W2O, the leading independent provider of analytics-driven, digital-first marketing and communications to the healthcare sector, today announced the acquisition of 21GRAMS, a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare …

“PR Cannot Overcome Things That Shouldn’t Have Been Done.”

Honoring the Legendary Harold Burson  Harold Burson, the man who literally created the modern PR industry, passed away today, thus ending an era where communications came to be a critical element of organizational and societal thinking. Burson was the go-to person for presidents of corporations and presidents of the United States and maintained a low-key …

Taking A Career Break, Supporting the Continued Success of W2O

As we enter a new decade and I reflect on my goals as an individual, business leader, mother, wife, daughter and entrepreneur, I’ve decided to take a career break to focus my time and energy on my family. Over the next six weeks, I will be transitioning from an executive role to an advisory role …

Paid Media Expert, Jake Vander Linden, Discusses Globalization, Tensions Between Technology and Creativity and Paid Media as a Silo Buster

Few marketing communications disciplines have undergone as dramatic a transformation over the last 10 years as paid media. A decade ago, the most dominant form of media was linear television, with brands and agencies alike focused on advertising on cable and local television. Now, much of the content we consume is distributed via programmatic media …

Marketing Materials: 2020 Healthcare Holidays Calendar

We’re offering the holy grail: a downloadable healthcare holidays calendar. You’d be hard pressed to find a marketing and communications network with broader expertise in healthcare than W2O Group. And as a content strategist at W2O, I fully appreciate the regulatory challenges of healthcare marketing. It’s tough, and we get it. You often can’t mention …