W2O Social Scoop: 01.18.19

New year, new feeds! Through the end of 2018 and the beginning of 2019, social platforms have been testing and rolling out new updates to their feeds and dashboards. Instagram tested a horizontal tap-to-advance feed along with a new feature to post the same photo and caption to multiple accounts. Twitter announced at CES that …

Bettering Healthcare Through Data and Government: Mona Siddiqui, MD, MPH, Chief Data Officer, US Department of Health & Human Services

Strengthening healthcare through data and government is a delicate and rewarding balance. During this year’s J.P. Morgan Healthcare Conference, Mona Siddiqui MD, MPH, Chief Data Officer of the US Department of Health and Human Services, joined our  5th Annual Digital Health Luncheon, as the keynote speaker. Her presentation on data liquidity and the role of …

W2O Privacy and Data Protection Brief: 01.17.19

Privacy and data protection regulations impact the work of every advertising, marketing and PR communications professional around the globe, and the focus on privacy by consumers and regulators continues to increase. W2O’s team is tracking the most important news and changes that directly influence our industry, including the latest on legislation, new privacy technology, enforcement …

W2O’s Digital Marketing and Analytics Weekly Roundup: 01.15.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates? Seeing that this is an issue for most of our clients, …

How Critical is Data Liquidity in Healthcare? How Can Americans Age Well?

Leaders Addressed the Latest Issues, Trends and Tech During W2O Group’s JPM19 Digital Health Luncheon An impressive array of healthcare experts braved rain, flight delays, and travel headaches to participate in W2O Group’s 5th Annual Digital Health Luncheon, held in partnership with Squire Patton Boggs at the J.P. Morgan Healthcare Conference (JPM19). The luncheon explored …