W2O Acquires Radius Digital Science to Provide Clients with Comprehensive Scientific Creative Solutions, Bolstering Firm’s New W2O Science Platform

SAN FRANCISCO AND MONTCLAIR, N.J. – W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of Radius Digital Science,  an award-winning scientific digital creative agency. Radius offers a differentiated service to the healthcare industry, fusing art and technology to translate complex science into immersive, easy-to-understand creative …

Get to Know Peter Duckler, West Coast Senior Media Strategist

W2O is unique among communication firms in that we have the largest team of healthcare-focused earned media professionals and social media experts. One of those individuals is Los Angeles-based Peter Duckler, a Sr. Group Director who prides himself on being “all media, all the time.” I’m excited to share the following insights from Peter about …

Understanding the Digital Impact on Change

The Progression of Change (circa 1990-2020)                       Change 1.0 – Business Process > changing how we do things Change 2.0 – Business Strategy > changing what we do Change 3.0 – Internal Alignment > engaging people to own each new day Change 4.0 – The Digital Imperative The Evolution of Change Management/Communications In a white paper …

Marching For Our Lives: Ariel Hobbs, Board Member of March For Our Lives, Lauren Hogg, Co-Founder of March For Our Lives & Delaney Tarr, Co-Founder of March For Our Lives

We have an incredibly special episode of What2Know this week. Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join the show. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums. Take a …

FTC Demystifies Influencer Disclosure With New Resources

Authenticity and trust need to be at the core of effective storytelling, especially for social media influencers promoting a product or service. Yet that trust between an influencer and their audience is often in question these days and they don’t always disclose brand partnerships in accordance with FTC endorsement guidelines. That’s why we’re excited to …