Leaders of healthcare systems have long understood the benefits of telehealth, and the COVID-19 pandemic has shown that healthcare systems have the capacity to rapidly adopt digital solutions. In just six months, we have seen a decade’s worth of digital transformation. For example, 46% of U.S. consumers are now using telehealth compared with just 11% in 2019. …
Continue reading “Telehealth in the COVID-19 Era: Illuminating the Digital Divide in Patient Access”
The phrase “these unprecedented times” has become the 2020 tagline. With everything in our daily lives so uncertain, we’re increasingly looking for meaning. This is especially true when it comes to our media consumption habits. COVID-19 quarantine, remote work, and the additional alone time at home have led us to seek even greater digital connection. …
Continue reading “How COVID-19 is Transforming Media Consumption”
Eve Rodsky, NYT Best-Selling Author and Keynote Speaker, shares how changing society for the better starts in our homes. Learn practical ways that couples can play fair and create equity for one another, plus she shares her one wish for the world. Take a listen below. Learn more about W2O via our About or Healthcare pages Don’t miss an …
At W2O, we define corporate Relevance as being thought about, sought out, talked about, engaged with and believed in among your stakeholders. Relevance is attuned to cultural, societal, political urgency and currency with organizations that reflect consistent, persistent, clear, and often bold stands that invite dialogue, discussion, debate and action. Given the ongoing COVID-19 pandemic …
Continue reading “The New (Ab) Normal: Remaining Relevant Amidst Crises”
As we see and track such an influx of happenings on digital and social media each week, it can almost feel overwhelming to identify clear “trends.” But this week, we can establish a firm trend: more brands are taking an indirect political stand in 2020. Digital and social media platforms and advertisers are working to …
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