The Scoop: 1.19.21

Are glimpses of “normalcy” slowly starting to find their way into digital and social media? While brands are finding innovative ways to reach audiences via only virtual means, as demonstrated by a successful CES 2021, others are bringing IRL exhibits to life among social-distance protocols. In these changing times, we’ll always strive to find innovative …

Last Week’s Insurrection Heightened Stakeholder Expectations

Relevant organizations are answering their clarion calls. 2020 was unprecedented in almost all ways. In the past year, we have seen stakeholders dramatically give voice to demands for companies and CEOs to take a stand on civic issues. Stakeholders have been clear that they are looking for companies to align with their own personal values …

W2O Acquires Swoop and IPM.ai, Fueling New Health Technology Business

2020 Revenue Tops $350 Million for W2O, With Accelerated Momentum into 2021 San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has acquired tech-enabled companies Swoop and IPM.ai, further accelerating what is expected to be its 20th consecutive year of double-digit revenue growth. “The next frontier for the healthcare industry …

Five Drug-Pricing Predictions for 2021

This is the time of year for two kinds of articles: year-in-review pieces that seek to glean lessons from the year about to pass and forward-looking commentaries that look to the months ahead. Given that we have all, collectively, agree not to speak of 2020, here is a look at what’s coming in 2021. This …

Real Lessons of 2020

10 organizational truths that shaped an unprecedented year So what did we actually learn in 2020? Well, there will certainly be countless exposés on the year from a number of pundits. However, if you look closely, a few critical disruptors will alter the business and communications playing field for years to come. They are: Science won …