W2O Social Scoop: 02.18.20

The latest social updates? IGTV to welcome ads, Instagram rolls out new follower categories, Facebook develops new business capabilities on Messenger, and Reddit makes its way to broadcast. IGTV To Welcome Ads Instagram recently announced that it will soon enable ad capabilities within IGTV. This update will provide content creators and brands the ability to …

Healthcare Practitioner Segmentation – A Major Driver of Commercial Success in Healthcare Communications

Please allow me to introduce myself. I am Wyzo, your interactive medical GPS system. Together with Xuan Zheng we will guide you over the often bumpy, sometimes uncharted, digital terrain on your journey to marketing effectiveness (ME). While on our way, we will discover how healthcare practitioner (HCP) segmentation can speed you along the digital …

The Biggest Takeaway from JPM: A Strong Voice on Pricing Is No Longer Optional

The J.P. Morgan Healthcare Conference usually begins – unofficially – with the announcement of a large acquisition, getting people talking about the big deals they expect in the year ahead. This year was different. Instead of a mega-buyout, the announcement that started the chatter was an upstart venture-backed company, EQRx. The company – which didn’t …

In Change, Ignoring the Facts May Mean Success

Why do leaders often fail to see the actual reason that corporate initiatives either succeed or fail, specifically in change management efforts? If you ask them, they will likely say that they just followed the facts. The facts pointed them in a direction that suggested the right result would ensue. Unfortunately, in change, facts do not tell …

W2O Social Scoop: 02.04.20

This week’s Social Scoop highlights recent updates on Instagram and Twitter, including new features that have become popular on other social media sites. Read more to learn about how these updates can help you streamline community management. DM’s on Desktop While most brands focus on the mobile user experience, Instagram is expanding its capabilities to …