#MedicallySpeaking Episode 5: Kelly Blaney

Welcome to our fifth episode of #MedicallySpeaking​​, a video series aimed at uncovering the what, why and how of marketing and communications in the healthcare industry. Throughout the six episode series, we’ll be speaking to a variety of people here in the W2O EMEA offices about their jobs, education and experience to find out how …

I Am Woman Watch Me Act: Actionable Steps to Help Women Rise + Thrive at Work

America’s Mothers are In Crisis. Unemployment Statistics Can’t Capture the Full Extent of What Women have Lost. COVID Is Pushing Black Mothers Out of the Workforce at a Staggering Rate. How COVID-19 Sent Women’s Workforce Progress Backward. The list goes on and on and on. The deluge of national headlines surrounding the pandemic’s calamitous toll on women – especially …

Vaccine Confidence: Global Learnings to Inform Effective Campaigns

The W2O Global Vaccine Confidence Dashboard is exploring the drivers of vaccine confidence and hesitancy across seven countries, sharing real-time learnings that can inform communicators about how to increase vaccine acceptance rates. You can view the dashboard here. In our first report, we set an initial baseline for future dashboards and then looked more closely …

The Scoop: 2.16.21

The Economist recently wrote about a “strange pattern to come” regarding oil & energy. To build on that theme, we can most certainly say there are strange patterns arising in digital and social around the world. From ecommerce livestreaming taking China by storm, to the popular new platform Clubhouse now in hot water, to Jack …

MM+M Racial Equity Summit 2021

Earlier this month, MM+M hosted its Racial Equity Summit. Prompted by recent incidents of white privilege and police brutality against BIPOC individuals, the Summit hosted four panel discussions to help answer questions such as “What is the role of business in leading change?” and “How can active listening within organizations turn talk into meaningful action?” …