Healthcare is forever changed because of COVID-19. Terri Sanders, SVP of Enterprise Marketing and Communication, HIMSS, and our Founder & CEO, Jim Weiss, share what innovations from the pandemic can shape the future of health, the importance of mental health, plus they bond over braving cold temperatures to attend the college they love. Take a …
When we set out to draft this new “special edition” of The Scoop focusing on one topic – personalization – we quickly saw first-hand how varied and complex this topic can be for digital and social media marketers and strategists. A few spirited conversations and Teams chats later, we all came back to one definition …
With virtually everyone possessing a “voice,” change management has never been more democratized, dispersed or difficult. Leading up to now, change was seen as a fairly finite experience. Organizations identified areas for improvement or new opportunities to explore. Leaders, managers and communicators worked together to engage the organization to comprehend and endorse the changes prescribed. …
Continue reading “Part 2: Change Management in the Age of “You””
With virtually everyone possessing a “voice,” change management has never been more democratized, dispersed or difficult. Back in 2006, Time Magazine named “You” as its “Person of the Year.” That meant you, me and the person next door and even your aunt in Chicago. To be sure, many people scoffed at Time’s selection, considering it …
Continue reading “Part 1: Change Management in the Age of “You””
When people-driven insights are at the heart of clinical trials, more – and more diverse – patients will feel invited to participate. Today’s standard clinical trial practices and methodologies are backfiring. They assess patients’ eligibility to participate purely on the basis of their medical profile. This is a narrow approach that has exacerbated challenges in …
Continue reading “Putting People-Driven Insights and Diversity at the Heart of Clinical Trials”
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