“Unlearning” to Reimagine Health Care: Rasu Shrestha­, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises

Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future. During this year’s Health 2.0 Conference, I had the pleasure of discussing this further with this week’s guest,  Rasu Shrestha­, Chief Innovation Officer …

W2O Bringing Big Ideas in Content Marketing to Chicago Ideas Week

“Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized.”  Daniel Burnham, the famed Chicago architect, knew a thing or two about big ideas. For those not steeped in Chicago history or Erik Larson’s book Devil in the White City, Burnham had a big, bold vision …

Looking For Change In All the Wrong Places

There seems to be an unwritten rule in change management as it relates to communications. That is, communications is a tactical element and the only audience that needs to change are the employees. Why is that noteworthy?  For want of a better term, because it’s lazy thinking driven by management consulting firms and the expediency …

Iowa State University: The Importance of Language & Culture in the Business World

As someone who has traveled to 45 countries, many extensively, during my career, it was a real pleasure to say “yes” when Mark Rectanus, professor of German and co-director of Languages and Cultures for Professions at Iowa State University and Chad M. Gasta, Professor of Spanish and Chair, Department of World Languages and Cultures asked …

W2O’s Digital Analytics and Marketing Technology Weekly Roundup: 09.17.18

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …