W2O Social Scoop: 11.16.18

Upgrading and streamlining ad formats has been the focal point for Facebook, Pinterest and Instagram these last few weeks. Facebook is testing a new ad format that displays content from multiple advertisers in a single ad collection and has updated its branded content tag to improve transparency. Pinterest has finally created a carousel ad format …

Disrupting Healthcare: Matthew Holt, Health 2.0, SMACK.Health, and The Health Care Blog

This week’s guest, Matthew Holt, wears many hats from Co-Chair of Health 2.0 to President of SMACK.Health. Why? To disrupt healthcare in order to strengthen it. During our chat at Health 2.0, he shared how we all can disrupt the healthcare space, the future of data and pricing, and his personal take on the greatest …

Peering Through a Looking Glass: Life Sciences Post-Brexit

With just five months to go until the UK divorces itself from the European Union, the conversation has stepped up a notch to the point where it’s impossible to flick through a newspaper or turn on the TV without hearing conversation surrounding Brexit. After nearly a year and a half of planning, it is still …

Accessibility as Mentality

According to Wikipedia, accessibility is defined as “the design of products, devices, services, or environments for people with disabilities.” Perhaps a wheelchair ramp comes to mind, as it is arguably the most recognizable accessibility feature; however, there are myriad others. The internet has opened up a whole new range of issues related to accessibility, in …

Five Ways to Maximise the Value of Insights at EphMRA’s November Meeting in Basel

It was great to roll up our sleeves with other researchers at EphMRA’s meeting this week to work through solutions to current industry challenges. For our presentation, we picked the topic of how to make insights ‘stickier’ and more relevant to brand teams – a way of thinking that is foundational to W2O and reflected …