Meet the Man Behind the Mic: Aaron Strout, Chief Marketing Officer of W2O and Host of What2Know

I’ve done over 120 What2Know episodes and it’s been a real treat to pick the brains of some the world’s brightest, most unique, and unequivocally innovative people. I love interviewing others, learning who they are as professionals, but more so, learning who they are as people. This week’s episode was a unique pleasure because, I …

W2O Privacy and Data Protection Brief: 11.12.19

Privacy and data protection regulations impact the work of every advertising, marketing and PR communications professional around the globe, and the focus on privacy by consumers and regulators continues to increase. W2O’s team is tracking the most important news and changes that directly influence our industry, including the latest on legislation, new privacy technology, enforcement …

W2O Acquires Radius Digital Science to Provide Clients with Comprehensive Scientific Creative Solutions, Bolstering Firm’s New W2O Science Platform

SAN FRANCISCO AND MONTCLAIR, N.J. – W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of Radius Digital Science,  an award-winning scientific digital creative agency. Radius offers a differentiated service to the healthcare industry, fusing art and technology to translate complex science into immersive, easy-to-understand creative …

Get to Know Peter Duckler, West Coast Senior Media Strategist

W2O is unique among communication firms in that we have the largest team of healthcare-focused earned media professionals and social media experts. One of those individuals is Los Angeles-based Peter Duckler, a Sr. Group Director who prides himself on being “all media, all the time.” I’m excited to share the following insights from Peter about …

Understanding the Digital Impact on Change

The Progression of Change (circa 1990-2020)                       Change 1.0 – Business Process > changing how we do things Change 2.0 – Business Strategy > changing what we do Change 3.0 – Internal Alignment > engaging people to own each new day Change 4.0 – The Digital Imperative The Evolution of Change Management/Communications In a white paper …