The State of Marketing Technology in 2019

There’s no doubt that marketer’s lives are more hectic than ever; their jobs are becoming more complex, fast-paced and competitive. Often metrics are now measured in pennies and milliseconds. Even though this dynamic is part of the fun of being a marketer, it also makes every decision feel like high stakes. Even in this increasingly …

Harnessing AI to Strengthen the Patient-Doctor Relationship: Eric Topol, MD, EVP of Scripps Research, Author

Artificial intelligence has been described as revolutionary as electricity has been to the human race. It’s proper place in health care is still uncertain. Optimistic futurists – and some overheated marketing – have suggested that computers will one day replace doctors, starting with radiologists. In his new book Deep Medicine, Dr. Eric Topol, the Executive …

How To Succeed in a PR Agency – A New Book Offering Real Talk On How to Become Indispensable

Learning how to be successful in a public relations agency is not something that happens overnight, and it is very much a sink-or-swim experience when starting in the industry. There are a lot of books available that focus on public relations theory, but when I started in public relations there wasn’t anything to guide early …

The New Complexity of Internal Communications – The Value of Simplicity

With everything that’s happening in business, improving organizational communications is about dealing with ambiguity with a simple approach – chasing causes vs symptoms            Dissecting the 2019 Fortune 100 Best Companies to Work For…      Welcome to the New Normal! People obtain information, share ideas, criticize policies, discover purpose, provide feedback, and engage networks outside …

W2O Social Scoop: 03.29.19

Change is coming! Most of the updates within the last fortnight have focused on updates to the backend of different platform’s ads and business managers. LinkedIn is adding more dimensions to their targeting while Facebook is updating and phasing out some of its less actionable metrics. Twitter is reviewing some of the API advantages of …