W2O Social Scoop: 09.14.18

With social media constantly updating, it can be difficult to keep up! Not to worry, we’ve got all the updates for you on Twitter, Snapchat, Facebook and Instagram. Twitter is following in Facebook’s footsteps by implementing a new ad policy for transparency on political ads. Snapchat has introduced their new Spectacles, which are more stylish, …

Redefining PR: Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships of The Holmes Report

Redefining PR is essential for the industry to move forward. It’s key that as an industry, we broaden our definition of what public relations means, in order for us to grow and progress. This week’s guest is working to make this happen through her work. I had the pleasure of sitting down with Aarti Shah, …

W2O’s Leading the Way at the Intersection of Health and Tech

With health care spending pending accounting for 18% of America’s GDP, it’s no wonder that Google, Amazon, Microsoft, Salesforce, IBM, GE and others are diving head first into the sector. Simultaneously, traditional players such as payers, hospitals, health systems, PBMs, and others know change is coming and are quickly adding technology to compete. Lastly, entrepreneurs …

Marketing in Healthcare with Empathy: Larry Dobrow, Senior Editor, MM&M

Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections. This week’s guest, Larry Dobrow, is Senior Editor at one of the preeminent healthcare marketing publications in our industry, Medical Marketing & Media (MM&M). He’s incredibly …

W2O’s Digital Analytics and Marketing Technology Weekly Roundup: 09.06.18

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …