W2O Wins More than 50 Marketing Awards for Outstanding Work on Behalf of Healthcare Clients

Firm Cited for Creative, Innovative Thinking and Business Results SAN FRANCISCO, December 05, 2018 – W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that it has won more than 50 awards for excellence in marketing and communications activities and campaigns executed on behalf of its global healthcare clients. The awards honor W2O’s achievements in a …

The Importance of Social Media at the 60th ASH Annual Meeting & Exposition

The American Society of Hematology is right now holding the 60th ASH Annual Meeting & Exposition, its premier event in malignant and non-malignant hematology. I had the chance to catch up with two of my W2O Group colleagues ahead of the conference to talk about the impact social media is having at the meeting. Our …

Taking Advantage of AI and Machine Intelligence: John Fennelly, CEO of Lionbridge

Leveraging AI, machine intelligence, language translation, and localization can have tremendous benefits for our society. According to this week’s guest, when utilized in the correct way, these tools can greatly improve our world. #AI and machine intelligence have an incredible impact on society, according to @Lionbridge CEO, @Fennelly_LION. He discusses where the industry is going …

W2O’s Digital Analytics and Marketing Technology Weekly Roundup: 11.21.18

As a digital marketer responsible for planning, executing and optimizing campaigns you have a finite amount of “free” time. You are constantly trying to ensure that the objectives of your campaign are met, and you are delivering value to the business. Some days it probably feels like you have very little time to breathe, let …

Cultivating an Attitude of Gratitude in the Workplace

As we enter the official season of gratitude and giving thanks, I’ve been working on my annual “what I’m grateful for” list to share during my family’s Thanksgiving celebration. Of course, I’m grateful for my amazing family and incredible friends, and I express gratitude for them not just at Thanksgiving but every day. However, equally …