Making Sense of the Coronavirus: Angela Rasmussen, PhD, Associate Research Scientist, Columbia University Mailman School of Public Health

Dr. Angela Rasmussen, Associate Research Scientist at Columbia University Mailman School of Public Health, discusses misconceptions around the coronavirus, the importance of investment in public health, and what we all can do about COVID-19. Take a listen below. W2O’s additional COVID-19 coverage Learn more about W2O via our About or Healthcare pages Don’t miss an episode of What2Know, subscribe to our …

A New Way to Work

With an even deeper focus on clients and solutions, operating seamlessly across functions and offices, sans ego, is well worth the growing pains.  For decades, organizational structure dictated operating efficiencies and company culture directed behavior, attitude and activities. People worked in their respective areas or silos, connecting with colleagues only on an as-needed basis. Surprisingly, this system …

How Pharma Can Stay Competitive in Paid Social

Ask the average pharma marketer about their competitors on social and they’ll name a handful of pharmaceutical companies in the same therapeutic area. In reality, they’re also competing with savvy consumer marketers armed with flashy creative determined to reach the same sets of eyeballs. Therefore, being “pharma good” on social is just not good enough. …

W2O Social Scoop: 03.03.20

Check out the latest social updates in this week’s Social Scoop, including new Facebook insights for using messaging as a tool for business use, a look into Generation Z’s unique online behavior, common social mistakes you may be making and how to fix them, and how influencer marketing is on track to become a $15B …

Swimming to Fight Cancer: Rob Butcher, President & CEO, Swim Across America

We took a short break, but we’re back! This week, Rob Butcher, President & CEO of Swim Across America joins the show. He shares the importance of funding cancer research, discusses how his organization raises money to support research, plus he gives two solid book recommendations. Take a listen below and if you’re interested in …