“Just Keep Being You!”

A personal reflection on making a difference in a future-focused, entrepreneurial firm W2O has been on a hot streak. For 17 years! I joined the company two years ago, taking a risk after a decade in a firm where I established my position. My decision to join W2O followed a meeting with someone who was …

Storytelling and Standing Up To Cancer: Katie Couric, Award-Winning Journalist and Cancer Advocate

There are moments in our lives where we can’t help but step back and say, “wow.” This week’s guest on What2Know, Katie Couric, induced such a moment for me. Over my 12 years of podcasting, I’ve had the luxury of interviewing amazing guests – CEOs, game-changing physicians, thought leaders, political savants, famous musicians and many …

Get to Know Adrianna Hosford, New West Coast Health Managing Director

W2O is continuing to strengthen and expand its West Coast team to support a growing roster of clients across the health ecosystem, from biotech to health tech. The most recent addition is Adrianna Hosford, Managing Director in the Los Angeles office. In this blog interview, I’m excited to share insights into what brought Adrianna to …

W2O Social Scoop: 07.26.19

Innovation and authenticity are reoccurring themes across social media platforms this month. Instagram takes initiative by creating a new anti-bullying tool, and Facebook updates its algorithm to demote misleading health claims. Pinterest expands its capabilities, increasing its marketing value for businesses, while LinkedIn keeps updating its campaign manager platform with the addition of three new …

W2O’s Digital Marketing and Analytics Weekly Roundup: 07.25.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard-pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns, who has time to dig through all the news to find relevant industry updates? Recognizing that this is an issue for many of our clients, …