Finding Your Way in a Digital Age

Understanding Business Evolution As A Guide For More Effective Decision-Making, Communications Planning and Organizational Positioning Sometimes watching companies and brands evolve in today’s digital reality is a painful experience. The communications and storytelling approach doesn’t align with the business reality, causing confusion, apathy and distraction. Much of it has to do with the speed and …

The Scoop: 6.29.21

Summer is here and we’re spending like crazy on return to work clothes 👔. It’s not only because we’re eager to get out of our loungewear, but partly because of our pandemic-related weight changes 😋. Speaking of summertime, our favorite digital platform, YouTube is looking to reach younger viewers during the controversial 2021 Summer Olympics …

Hope and Help Are on the Way

“Hope and help are on the way.” I said those words to U.S. Health and Human Services Secretary Alex Azar as we huddled in the Upper West Wing Lobby one afternoon last November. We were preparing for a podium briefing at which Secretary Azar, as the architect of Operation Warp Speed, would give an update …

The Scoop: 6.15.21

With all the ongoing digital updates, we almost forgot about VR! 😎 Back in the news because of Facebook and BigBox, VR is being put to good use by helping researchers combat COVID-19. These new VR technologies are gaining more interest from pharmaceutical companies, which have long been interested in leveraging digital experiences to further …

Creating the Perfect Fit: A Practical Approach to Aligning Internal and External Communications

Ensuring your organization knows what to communicate next as part of a clear, holistic story What is the “Perfect Fit?” The “Perfect Fit” is what an organization needs to be communicating at a specific moment for its story to unfold properly. Communicators are often blessed (or plagued) with multiple choices to communicate to the world …