Mitigating the Loneliness Epidemic among the Elderly

Loneliness is more than dinners for one and evenings spent staring at the phone. It’s a powerful all-consuming emotion that has a direct and malignant effect on our health and has been compared to smoking 15 cigarettes a day.1 The loneliest among us are twice as likely to develop Alzheimer’s Disease as those who experience …

A Salesman and a Farmer’s Son Walk into a Creative Agency: Frank Mazzola & Tom Richards of 21GRAMS

This week’s What2Know interview was particularly enjoyable because I got to interview two colleagues, Frank Mazzola and Tom Richards, Co-Global Chief Creative Officers of 21GRAMS. During our chat, we discuss Tom’s recent appointment to the 21GRAMS’ team, the importance of bringing thoughtful creativity into healthcare, and the people they admire most. Take a listen below. …

W2O’s 21GRAMS Names Creative Leader Tom Richards as Co-Global Chief Creative Officer

Former Havas Lynx Executive and President of the Health and Wellness Jury at Cannes will help firm create a global healthcare creative force  New York, July 13, 2020 – 21GRAMS, a breakout healthcare firm and one of W2O’s operating firms, is doubling down on creativity with the appointment of Tom Richards as Co-Global Chief Creative …

Communications as a Health Imperative: Implications and Lessons from the COVID-19 Era

As Americans continue to confront the realities of racial injustice during an unprecedented global public health crisis, communicators are being called on to bring relevant information to the public. As part of this action, W2O participated in a panel at PRWeek’s Convene event, discussing lessons for the communications industry amid the COVID-19 pandemic and the …

AMEC Barcelona Principles 3.0 Unveiled – Is Comms Measurement Taking Bold Enough Steps Forward?

AMEC Barcelona Principles 3.0 Unveiled – Playing Catch Up, Keeping Pace and Striving to be Bolder Performative measurement? Superficial metrics? Social as a new channel? Welcome to the dark ages of communications measurement, circa 2010. Measurement has thankfully edged forward over the last decade, and today’s comms practitioners crave integrated, innovative and audience-centric measurement that …