2019 ASCO Content Wrap-Up

Every year, the world’s largest gathering of cancer specialists including oncology professionals, patient advocates, industry representatives, and major media outlets worldwide, come to Chicago for the annual ASCO Meeting. This year, ahead of the meeting, we had our in-house experts share their perspective on some of the most prevalent discussions in oncology. From payment models …

Digital Marketing & Analytics Weekly Roundup: 06.07.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates? Seeing that this is an issue for most of our clients, …

Investing in Organizational Relevance: Gary Grates, Principal, W2O

It’s no secret, relevance is the new reputation. Gary Grates, W2O’s Principal, joins What2Know and dives into the importance of relevance. Also, he dissects the unique position it plays in healthcare and he discusses how W2O is partnering with clients to prioritize their organizational relevance. Take a listen below. Don’t miss an episode of What2Know, subscribe to our …

W2O Privacy and Data Protection Brief: 06.05.19

Privacy and data protection regulations impact the work of every advertising, marketing and PR communications professional around the globe, and the focus on privacy by consumers and regulators continues to increase. W2O’s team is tracking the most important news and changes that directly influence our industry, including the latest on legislation, new privacy technology, enforcement …

Are You Ready To Grow?

Shedding Your Skin to Reach a New Reality  The old adage about shedding your skin as you evolve is such an appropriate metaphor for people and organizations finding themselves in a place of learning, maturation, and growth.  In pondering the last several years at W2O Group – 15+ consecutive years of double-digit growth – I …