Taking A Career Break, Supporting the Continued Success of W2O

As we enter a new decade and I reflect on my goals as an individual, business leader, mother, wife, daughter and entrepreneur, I’ve decided to take a career break to focus my time and energy on my family. Over the next six weeks, I will be transitioning from an executive role to an advisory role …

Paid Media Expert, Jake Vander Linden, Discusses Globalization, Tensions Between Technology and Creativity and Paid Media as a Silo Buster

Few marketing communications disciplines have undergone as dramatic a transformation over the last 10 years as paid media. A decade ago, the most dominant form of media was linear television, with brands and agencies alike focused on advertising on cable and local television. Now, much of the content we consume is distributed via programmatic media …

Marketing Materials: 2020 Healthcare Holidays Calendar

We’re offering the holy grail: a downloadable healthcare holidays calendar. You’d be hard pressed to find a marketing and communications network with broader expertise in healthcare than W2O Group. And as a content strategist at W2O, I fully appreciate the regulatory challenges of healthcare marketing. It’s tough, and we get it. You often can’t mention …

W2O Social Scoop: 01.07.20

Everyone aims to put their best foot forward in the new year as social platforms work to improve user experience and safety across the board. Instagram is expanding efforts to fight misinformation, joining Facebook in the fight against discriminatory targeting. Twitter is working to strengthen its Trust and Safety Council, and TikTok is launching safety …

Our Five Drug-Pricing Predictions for 2020

As the old Danish proverb goes, it’s hard to make predictions, especially about the future. That doesn’t stop us from — once a year — taking a stab at it. The value and pricing conversation is moving fast, making it critically important to try to think about what’s coming next. So here are our five predictions for …