5 Learnings You Need to Know from W2O’s Marketing Science Summit

W2O recently hosted our second annual, Marketing Science Summit. The purpose of this event is fairly straightforward: to create a space for pioneers in the market research, social analytics and digital marketing fields to share the latest trends in marketing science, with a focus on the healthcare and tech industries. From leveraging to data to the …

W2O Social Scoop: 11.05.19

Facebook is making several changes to their platform, from advertisement placement to post timing options, as well as timely change to the way news is organized and shared. Additionally, Snapchat is seeking to reduce barriers to entry for advertisers and partnering with Reddit on content- sharing possibilities. Facebook Updates Ad Availability and Options Facebook has …

W2O Acquires ISO.health to Broaden International Reach of its Scientific & Medical Marketing Communications Solutions

SAN FRANCISCO AND LONDON – W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced the acquisition of ISO.health, continuing its global expansion in scientific and medical marketing communications. ISO. comprises a talented team of industry experts who are adept at developing and delivering impactful omni-channel medical and scientific …

Charting a Roadmap

Contributions by Kathrin Harhoff When it comes to digital maturity, there is no more reassuring concept than a well-conceived roadmap. Roadmaps are designed to bring clarity to an inherently uncertain process. A roadmap also suggests a specific destination, but, as we’ve already discussed in the first section of this series, digital maturity is an ongoing process.   In practice, a roadmap can be very different. Often a grand vision …

Making Space for Diversity & Inclusion: Dr. Michael Lomax, President & CEO, United Negro College Fund

Making space for diversity and inclusion is critical in every industry. Contrary to popular belief, these terms are not interchangeable, they are vastly different, but equally important. As D&I expert Verna Myers said, “Diversity is being invited to the party; inclusion is being asked to dance.” After his keynote fireside chat at #PRovoke19, I had …