The Scoop: 6.29.21

Summer is here and we’re spending like crazy on return to work clothes 👔. It’s not only because we’re eager to get out of our loungewear, but partly because of our pandemic-related weight changes 😋. Speaking of summertime, our favorite digital platform, YouTube is looking to reach younger viewers during the controversial 2021 Summer Olympics …

Hope and Help Are on the Way

“Hope and help are on the way.” I said those words to U.S. Health and Human Services Secretary Alex Azar as we huddled in the Upper West Wing Lobby one afternoon last November. We were preparing for a podium briefing at which Secretary Azar, as the architect of Operation Warp Speed, would give an update …

The Scoop: 6.15.21

With all the ongoing digital updates, we almost forgot about VR! 😎 Back in the news because of Facebook and BigBox, VR is being put to good use by helping researchers combat COVID-19. These new VR technologies are gaining more interest from pharmaceutical companies, which have long been interested in leveraging digital experiences to further …

Creating the Perfect Fit: A Practical Approach to Aligning Internal and External Communications

Ensuring your organization knows what to communicate next as part of a clear, holistic story What is the “Perfect Fit?” The “Perfect Fit” is what an organization needs to be communicating at a specific moment for its story to unfold properly. Communicators are often blessed (or plagued) with multiple choices to communicate to the world …

The Scoop: 6.8.21

We’re heading into summer with ~51% of the U.S. population having received at least one COVID-19 vaccine shot and ~206 countries having administered more than 1 billion doses of the vaccine. Uber and Lyft continue to support free rides for those needing the shot, and we are watching the world try and cancel (#cancelculture) the …