Crossing the Digital Divide: A 2019 Imperative

A Quick Take on Unlocking the Power of Digital It seems to go without saying that in 2019 organizations are fully digitized. The truth though is far from the perception. That’s why, as I look at the year ahead on this Chinese New Year of the Pig, instead of sharing a slew of predictions I …

Covering Healthcare: Zachary Tracer, Healthcare Editor of Business Insider

Reporting on healthcare well is key because it is something that touches us all. In order to cover the industry well, it requires asking big, difficult questions, that often times have endlessly fascinating answers. This week’s guest, Zachary Tracer, Healthcare Editor of Business Insider, discusses reporting in healthcare, how the industry is refashioning itself, his …

W2O’s Digital Marketing and Analytics Weekly Roundup: 01.29.19

In the hyper-paced world of digital marketing and analytics, marketers are often hard pressed to keep up with the constantly changing news of the day. Between planning, executing and optimizing campaigns who has time to dig through the news to find relevant industry updates? Seeing that this is an issue for most of our clients, …

W2O’s Jim Weiss Appointed to Healthcare Businesswomen’s Association (HBA) Advisory Board

SAN FRANCISCO, January 25, 2019 – Jim Weiss, Founder and CEO of W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, has joined the Healthcare Businesswomen’s Association (HBA) Advisory Board for the 2019-2021 term. The HBA Advisory Board is comprised of an invited group of senior executives in the healthcare industry who represent a diverse membership. HBA …

Where Are We in Diversity and Inclusion in an Age of Relevance?

Last night, I addressed the San Francisco chapter of the Healthcare Business Women’s Association (HBA) on trends and insights related to diversity and inclusion coming out of the 37th Annual J.P. Morgan Healthcare Conference, which took place in the city earlier this month. This was especially meaningful to me as I recently was selected to …