Clarifying 2019

A somewhat clear-eyed view of what’s next for Communicators, Marketers What is it about a new year that people need to project their opinions and perspectives? I have no idea. But here goes…2019 will be a year of: Incredible acceleration for the stratification of employee roles and the redefinition of organizational purpose and definition resulting …

Our Five Drug-Pricing Predictions for 2019

One of the services that W2O provides clients is a weekly newsletter that wraps up news about drug pricing, access, value and reimbursement. (It is meant for a specific audience, so we’re kind of quiet about it. Ping me if you want in.) At the end of each year, we try to figure out what …

PRWeek Best Places to Work: W2O

Large Agency  W2O Location: San Francisco W2O received the highest marks in this category for general workplace and employment considerations. The firm provides weekly learning opportunities and invests in training and development for staffers. Leadership at the firm is transparent with communications, openly sharing information with employees. For new staffers, the agency serves as a …

Our Favorite Thought Leadership From 2018

2018 was an incredible year for our firm. The partnership between our amazing clients and W2O teams enabled us to build unfair advantage in ground-breaking and disruptive ways. However, it was not only our work that made this year so special, our thought leadership was the icing on the cake. Showcasing what our people value, how …

Innovating in Healthcare Through Partnership: Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California

Partnership is critical when it comes to innovating in healthcare. This week’s guest, Rowan Chapman, PhD, Head of Johnson & Johnson Innovation, California, understands this implicitly. During our time together at Techonomy, she discussed JNJ’s commitment to innovation and steps everyone can take to innovate. Plus, she shares how hiking across a glacier changed her entire perspective …