Bob Pearson's Blog

Iowa State University: The Importance of Language & Culture in the Business World

As someone who has traveled to 45 countries, many extensively, during my career, it was a real pleasure to say “yes” when Mark Rectanus, professor of German and co-director of Languages and Cultures for Professions at Iowa State University and Chad M. Gasta, Professor of Spanish and Chair, Department of World Languages and Cultures asked …

My Summer Reading List – from Afghanistan to Jimmy Page

This summer I didn’t follow a theme.  Just read for fun.  Hope you find a few ideas in here. First In: An Insider’s Account of How the CIA Spearheaded the War on Terror in Afghanistan by Gary Schroen – the author, who is an ex-CIA agent, outlines in first person narrative how the United States …

Sunday Musings – My Q2 18 Reading List – “Intelligence” as a Focus

Intelligence can mean many things.  It can be just raw intellect or it can be the methodical gathering of insights or it can be an accumulation of knowledge by an individual that results in a perspective that is unique to our world. The books I read this quarter focused on clandestine intelligence, our universe and …

TEDx Austin – My talk on the journey to Counter Hate

Hate and extremism touch us far too many times. I grew up hearing stories about our great uncle Alexander Didur, who died as a prisoner of war in Korea.  In our hometown, some of our best friends grew up without a brother killed in the Vietnam war.  Years later, terrorism has ended the lives of …

Sunday Musings – The Subconscious Mind of the Customer: The model formally known as search

Our brains are the most powerful “computers” on earth.  We store memories from childhood onward that stick with us for the rest of our lives.  We create habits that shape how we think for decade after decade.  We’re exposed to thousands upon thousands of images, articles and ads every day that refine how we think.   …