Bob Pearson's Blog

Sunday Musings – My Q2 18 Reading List – “Intelligence” as a Focus

Intelligence can mean many things.  It can be just raw intellect or it can be the methodical gathering of insights or it can be an accumulation of knowledge by an individual that results in a perspective that is unique to our world. The books I read this quarter focused on clandestine intelligence, our universe and …

TEDx Austin – My talk on the journey to Counter Hate

Hate and extremism touch us far too many times. I grew up hearing stories about our great uncle Alexander Didur, who died as a prisoner of war in Korea.  In our hometown, some of our best friends grew up without a brother killed in the Vietnam war.  Years later, terrorism has ended the lives of …

Sunday Musings – The Subconscious Mind of the Customer: The model formally known as search

Our brains are the most powerful “computers” on earth.  We store memories from childhood onward that stick with us for the rest of our lives.  We create habits that shape how we think for decade after decade.  We’re exposed to thousands upon thousands of images, articles and ads every day that refine how we think.   …

Sunday Musings: Why “Narration” is the Next Wave in Storytizing

What is next is often sitting right in front of us.  However, we often miss the initial wave of innovation, since we are so focused on how we do business “today” and we can’t see clearly how an incremental advance is actually a tectonic shift.  Narration is just such an example. Three distinct facts set …

Sunday Musings: The Power of Mobile in the Workplace – a conversation with Joelle Kaufman, CMO, Dynamic Signal

The average age for getting your first phone worldwide is 10. We spend more than 5,000 days between the ages of 10 and 25 with the phone as the center of our universe, which is prime-time for when our brains form habits for life. For all of us, at any age, the phone is rapidly …