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The sports world isn’t just about fun, it’s a professional arena as well. Whether it’s an in-store appearance or nationwide ad campaign – an athlete’s career is ultimately a business. Consequently this means both athletes and organizations must strike the perfect balance to design a mutually beneficial business relationship. This week I discussed this concept further with Ahmad Nassar, President, NFL Players Inc.

I had the pleasure of hearing Ahmad discuss how to craft the digital playbook of connecting brands, fans & athletes during #W2OSXSW. The panel was fascinating and I knew I wanted to pick his brain more. We explored how to build mutually beneficial relationships between players and the NFL, the future of tech in sports, plus you won’t believe who used to be his law school professor (seriously, it’s insanely cool). Take a listen below.

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