Our goal is always to provide the most value for our clients in all we do.  It starts with our team.  And this is why we are placing more emphasis in the months and years ahead on building a more diverse workforce that identifies a wider range of talent and perspective.  Diversity of people = diversity of thought and we see that as powerfully translating into better ideas and results for our clients.  One way we’ve been making this real is continuing to build our partnership with The LAGRANT Foundation (TLF), an initiative that we are pretty jazzed about.

TLF is a nonprofit organization with a focus on addressing the lack of diversity in the advertising, marketing and public relations fields. Last year we announced a $50,000, three-year commitment to TLF to fund the Future Leaders in Healthcare Fellowship Program to provide opportunities for minority candidates pursuing careers in healthcare communications. Our inaugural class far exceeded our expectations with their drive, passion and expertise and we look forward to what’s next for this talented team.

Diversity of people thought, perspective and ideas is what makes America truly great. That has always been a core belief driving this perspective, involvement and our CEO Jim Weiss‘ personal and corporate contribution and partnership with TLF.  And the reason it’s TLF we partner with is because Kim Hunter, Founder & Chairmain of TLF, is committed to taking action that makes an impact versus just talking about it which doesn’t move the needle or accomplish very much.

We have moved a step further with Jim joining TLF’s board of directors to learn more and help us accelerate how we evolve our firm.

Check out former fellow, Dianique Ashley’s perspective on the program

Recently, we were fortunate to host the first of several TLF Career & Professional Development Workshops in our Austin office. Our marketing analytics team discussed the fundamentals of the practice and the evolution of marketing models, audience architecture, data sciences and the best way to meet client expectations. We look forward to continue hosting these workshops in our offices across the nation.


Additionally, TLF Founder & Chairman, Kim Hunter took part in a roundtable discussion with our Austin team regarding diversity in the workplace and within our industry. Throughout the frank and mind-opening conversation Kim noted, “I love W2O Group for many reasons, but one of the main reasons is that the firm hires ‘non-traditional’ people.” As a firm, we will continue to recognize the importance of hiring diverse people in order to access a truly diverse mindset for the work we do.

We’re thankful to Kim for his vision and leadership and we’re looking forward to what’s next as Jim gets involved at the board level.