Approach

With Cedar, we were laser-focused on getting the right message to the right audience at the right time. To do so, we worked with Cedar to reimagine their positioning, narrative and supporting proof points. We then pulled that new essence through to their rebranding as evidenced through both a visual and messaging evolution on their website that spoke to their mission and differentiation as a digital health company. From there, we built a strong earned media program grounded in data and hard news, and elevated the profile of their key executive with the creation of a simple, yet unique thought leadership platform. Finally, all marketing and communications efforts culminated in two key prospecting endeavors at an industry conference – both an exclusive dinner involving a notable industry influencer, as well as a half-day Cedar-owned summit within the conference that tied back to the value they could offer healthcare provider organizations that were looking to tailor and optimize the patient payment and billing experience.