Answering Your Privacy Questions

Privacy Perspectives is your source for answers to the privacy questions faced by the marketing and communications industry. Each video features a short discussion among industry experts on a specific question, helping you find the answers you need quickly.

Privacy Perspectives

Welcome to Privacy Perspectives, the W2O hub for the latest privacy news and views that impact your business. As the legislative landscape changes quickly, and consumer attitudes evolve, privacy matters more and more every day.

In this ongoing video series, we bring together industry leading experts to discuss the most common privacy-related questions that W2O receives from our clients. We’ll also cover major privacy legislative changes, impactful legal decisions, and technology innovations that will help you not only be compliant, but to embrace privacy as a brand value.

Study: Consumer Attitudes on Health Care Data Uses and Privacy

The study was conducted in two waves – before and during the COVID-19 pandemic – to understand the overall perceptions of data privacy, gain insights into consumer awareness about data usage, and better understand consumers’ willingness to share health data.

Download the Full Study

Data Privacy Video Series

In this video, we discuss CCPA requirements, including whether the CCPA might apply to EU-based websites.

In this video, we discuss CCPA requirements, including whether the CCPA might apply to EU-based websites.

In this video, we discuss the potential business and privacy impacts of the impending deprecation of third-party cookies.

In this video, we discuss the potential business and privacy impacts of the impending deprecation of third-party cookies.

In this video, we discuss data subject access requests (DSARs) and some of the best approaches organizations can take in responding to them.

In this video, we discuss data subject access requests (DSARs) and some of the best approaches organizations can take in responding to them.

In this video, we discuss the importance of communication, automation and other key approaches to maintain accurate privacy policies.

In this video, we discuss the importance of communication, automation and other key approaches to maintain accurate privacy policies.

In this video, we talk about the impact of the European Court of Justice decision to invalidate Privacy Shield.

In this video, we talk about the impact of the European Court of Justice decision to invalidate Privacy Shield.

In this video, we discuss best practices for implementing a compliant and user-friendly website cookie/tracking consent tool.

In this video, we discuss best practices for implementing a compliant and user-friendly website cookie/tracking consent tool.

In this video, we discuss some best practices for responding to data subject access requests under the CCPA / CPRA.

In this video, we discuss some best practices for responding to data subject access requests under the CCPA / CPRA.

In this video, we discuss recent European guidance and considerations for US companies regarding data transfers from the EU to the US.

In this video, we discuss recent European guidance and considerations for US companies regarding data transfers from the EU to the US.