Challenge

Dermira is a biopharmaceutical company dedicated to bringing biotech ingenuity to medical dermatology by delivering differentiated new therapies to the millions of patients living with chronic skin conditions. They are committed to understanding the needs of both patients and physicians and using its insight to identify and develop leading-edge medical dermatology programs. With three late-stage programs and two headed toward regulatory filings in 2017, it was time to strengthen the company’s brand and overall visibility.

Services Provided

  • Strategic positioning
  • Identity design
  • Campaign development
  • Website design and development
  • Corporate communications

Approach

We worked with Dermira on a comprehensive corporate rebrand. We started with a research and analysis component that led to strategic insights, which drove a refined positioning platform, a new logo and identity system, and the design, development and launch of a new website.

In tandem to these activities, we supported the team on various communications activities, including creation of a corporate message platform and content including fact sheets, a website manuscript, presentation content, and design.

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