Digital

Some agencies focus on creative. Some focus on development. Some focus on paid media.
We focus on all 3.

Our team of more than 230 of the industry’s leading digital professionals have been busy this last year.

Broad and deep industry experience

In the last 12 months:

10 agency of record assignments awarded
265 websites deployed
200+ email campaigns deployed
584 million+ digital impressions served
2 million website visits

“We’re all about results. We can tell you what you’re going to get before you spend a dollar. Then we prove it every step along the way.”

Adam Cossman

Chief Digital Officer, W2O

Awards

We won 100+ awards in 2018.

RELiZORB

PM360 Trailblazer

Professional Website/Online Initiative

Ava Digital Awards
Dermira “Check Your Sweat”

Platinum – Digital Marketing

W3 Awards
WCHN “Spend Less Time Sick”

Integrated Marketing – GOLD

Medical Marketing & Media Awards

Professional Print Campaign
Circassia/Tudorza's “Tunight + Tumorrow"

Stevie American Business Awards

Disease Education & Awareness - GOLD
Kowa's "Take Cholesterol to Heart"

Communicator Awards

Interactive Marketing
Livalo's Virtual Reality Experience

Med Ad News Manny Awards

Vision Award
W2O's Center for Social Commerce

Holistic Digital

We believe that marketing and communications should be created with a digital-first mindset. Rather than adapting traditional assets for use in digital platforms, our approach integrates analytics, creative, technology and activation skillsets into a unified delivery model.

Delivering Strategy & Insights

strategies that are informed by data and designed to integrate digital engagement with corporate and brand strategies.

Strategic workshops
Research, analytics and insights
Digital transformation
Planning

Creating Digital Experiences

highly-skilled creative and technology teams who conceptualize and build award-winning digital experiences.

Websites
Mobile solutions
CRM programs
Digital sales tools
Digital advertising assets
Social communities and engagement

Activating Audiences

a fully integrated paid media team that excels at activating audiences across a wide range of media channels.

Social
Search (PPC & SEO)
Programmatic
Display
Video

Driving & Measuring Results

measurement models which forecast anticipated results and ensure effective campaign measurement.

Web analytics
Attribution modeling
Return on Marketing Investment (“ROMI”) modeling
Digital content optimization

Proprietary Data Warehouse

Our hunger for measuring the results of our programs led us to build our proprietary Data Warehouse. This solution integrates vast amounts of digital data from a multitude of web and media analytics platforms, combining this with offline data sets such as prescribing behaviors, market access and 3rd party adjudicator data.

Outputs from our Data Warehouse

Our Data Warehouse enables our attribution modeling, ROMI models and digital content compass for real-time creative optimization.

Content Compass

Configures quantitative channel and content analyses.

Return-on-Investment Model (ROMI)

Tells you what you are going to receive from investment ahead of launching your campaigns.

Attribution Modeling

Identifies which channels and actions contributed most to business outcomes.

ROMI

We partnered with Ad Age in this webinar to showcase strategies and case studies that employ data-driven approaches to maximize return on your marketing investment.