Digital

Some agencies focus on creative. Some focus on development. Some focus on paid media.
We focus on all 3.

Our team of more than 418 of the industry’s leading digital professionals has been busy this last year.

Broad and deep industry experience

In the last 12 months:

  • 9 agency of record assignment awards
  • 529 total production deployments
  • 300 million+ email campaigns deployed
  • 463 million+ digital impressions served
  • 4.6 million website visits

“We’re all about results. We can tell you what you’re going to get before you spend a dollar. Then we prove it every step along the way.”

Adam Cossman

Chief Digital Officer, W2O

Recent Award Wins

Best Place to Work | W2O

Named Best Agency to Work for by AdAge, The Holmes Report, MM+M, PRNews & PRWeek (2019)

MM+M Awards

W2O Named 2019 "Startup Guru""

In2 SABRE Awards — Holmes Report

2020 Best Live Agency Event

The Creative Floor Awards

2019 Healthcare Professionals Winner for LOKELMA Mechanism of Action

PR News Platinum Awards

2019 Best Use of Artificial Intelligence, Stallergenes Greer's Augmenting Reality to Build on Engaging Booth Experience for Vets

PRovoke Awards

Large Agency of the Year, North American Agency of the Year, #2 Best Large Agency to Work for, #2 Agency o the Decade (2020)

The SABRE Awards

Animal Care - Augmenting Reality to Build and Engaging NAVDF Booth Experience for Vets - Stallergenes Greer (2020)

Hermes Creative Award

40 Hermes Creative Award wins (2020)

The Communicator Awards

32 Communicator Award wins (2020)

Heathcare Advertising Awards

7 Healthcare Advertising Award wins (2020)

Aster Awards

8 Aster Award wins (2020)

Digital Health Awards

19 Digital Health Award wins (2020)

Holistic Digital

We believe that marketing and communications should be created with a digital-first mindset. Rather than adapting traditional assets for use in digital platforms, our approach integrates analytics, creative, technology and activation skillsets into a unified delivery model.

Delivering Strategy & Insights

strategies that are informed by data and designed to integrate digital engagement with corporate and brand strategies.

  • Strategic workshops
  • Research, analytics and insights
  • Digital transformation
  • Planning

Creating Digital Experiences

highly-skilled creative and technology teams who conceptualize and build award-winning digital experiences.

  • Websites
  • Mobile solutions
  • CRM programs
  • Digital sales tools
  • Digital advertising assets
  • Social communities and engagement

Activating Audiences

a fully integrated paid media team that excels at activating audiences across a wide range of media channels.

  • Social
  • Search (PPC & SEO)
  • Programmatic
  • Display
  • Video

Driving & Measuring Results

measurement models which forecast anticipated results and ensure effective campaign measurement.

  • Web analytics
  • Attribution modeling
  • Return on Marketing Investment (“ROMI”) modeling
  • Digital content optimization

Proprietary Data Warehouse

Our hunger for measuring the results of our programs led us to build our proprietary Data Warehouse. This solution integrates vast amounts of digital data from a multitude of web and media analytics platforms, combining this with offline data sets such as prescribing behaviors, market access and 3rd party adjudicator data.

Outputs from our Data Warehouse

Our Data Warehouse enables our attribution modeling, ROMI models and digital content compass for real-time creative optimization.

Content Compass

Configures quantitative channel and content analyses.

Return-on-Investment Model (ROMI)

Tells you what you are going to receive from investment ahead of launching your campaigns.

Attribution Modeling

Identifies which channels and actions contributed most to business outcomes.

ROMI

We partnered with Ad Age in this webinar to showcase strategies and case studies that employ data-driven approaches to maximize return on your marketing investment.

Expertise & Certifications

We are experts across a range of development environments and hold industry certifications including:

Activation & Analytics

Technology

Project Management

General

Recent digital work

Tudorza’s

“Tunight + Tumorrow”

Analytics informed creative and content strategy across online and print in this pharma campaign.

See full case study

 

See full case study

 

See full case study