KOLs are important education resources for pharma, especially when launching a drug or as new clinical data emerges.  Traditional methods of identifying Influencers rely on valuable but incomplete insights.  The advent of social media analytics provides a robust approach to better understand the additional ways that KOLs are interacting within HCP communities, connecting with peers, patients, communities and organizations.  This paper provides an overview on why this is important and how we do it.

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