Strategy

Esperion is a pharmaceutical company that specializes in developing and commercializing complementary, cost-effective, convenient, once-daily, oral therapies for the treatment of patients with elevated low-density lipoprotein cholesterol (LDL-C).

We worked with Esperion to hone their corporate/product positioning, messaging, and visual identity.

A narrative workshop enabled us to define Esperion’s story and values and set the foundation for further creative exploration. From there we developed insights about the brand’s essence, promise, attributes, positioning statement, and key messages.

Stakeholder interviews and extensive brainstorming led us to a core insight: Esperion could stake out its market position by asserting its expertise as “The Lipid Management Company.”