Different from my previous experiences, W2O Group taught me what it means to serve the client first. While internalizing this new knowledge, I have learned how to hone in on fundamental skills such as minding the details within my work and managing the expectations for the workload that has been given to me.
Before joining the team, I had previously worked for nonprofit organizations and corporations. This was the first time that I worked for an agency. While at W2O Group, I sat in on client meetings to learn about strategic planning efforts and researching relevant industry and competitor news coverage in the pharmaceutical and biotech space. Learning more about specific disease states was very informative for me. I have also been tasked with developing media monitoring reports for our clients, satellite briefing books, Brewlife blog edits, film shoot set-ups, social media copy, etc.
Interestingly, it has exposed me to where various publics convene to discuss issues of importance to them concerning their health. For example, while developing social media content for a specific client, I observed the specific aspects of a disease that were not being discussed openly in the public. From this observation, I compiled research that was used to inform the strategic direction of my team.
The experience of working with W2O Group gave me a greater understanding of and drove me closer to my passions. Being exposed to the pharmaceutical and biotech industry through the lens of an agency has given me a broader perspective about the bigger players in the healthcare space. As it has been my aspiration to better educate African Americans and Hispanics about the importance of maintaining their best health despite apparent barriers, I will use the experience I’ve gained as a fellow to lead in that charge.
I thank W2O Group and The LAGRANT Foundation for giving me this opportunity to work and grow in my career. Overall, I have gained new perspectives and intend to use all the experiences and guidance I have been given to succeed at the next level in the healthcare profession.