Stay in tune with your allergic asthma patients.
The goal was to position the Fenom Pro™ as the key diagnostic and monitoring tool to be used in concert with ongoing asthma management.
Introduce this groundbreaking, new device in a crowded market of asthma diagnostic tools and promote the unique features that make this instrument truly innovative. The Fenom Pro™ predicts treatment response, guides treatment planning, and improves patient adherence, while helping doctors and patients stay in tune with ongoing asthma management.
Created the Fenom Pro™ brand identity system and a multichannel campaign to be used in print and digital materials, revamped and redesigned a responsive website, developed a comprehensive brand strategy and messaging platform, designed the user interface for the medical device, and built a multievent conference booth.