Former Global Chairman of Havas Digital
George has been a member of the W2O Board of Directors since April 2018 and brings 34 years of experience in building and leading high-performing global and regional advertising and digital networks. Throughout his career, George has focused on client success and growth. He is keenly interested in the intersection of media, technology, and creativity and the use of data to gain insights, drive communication, and prove ROI.
George is currently the principal of MKTG2.U, a growth and marketing consultancy. He also serves as a director on other agency boards, including Tinuiti and Bounteous. From 2012 to 2014, George was CEO of RKG, at the time the world’s largest independent search agency, which doubled in size and quadrupled profits under his leadership. After he negotiated RKG’s sale to Merkle, Inc. in 2014, George became Merkle’s CMO, Global EVP, and a member of the Executive Committee. Under George’s leadership, Merkle’s marketing team tripled their leads, launched a social advocacy program, and won 16 American Business Awards.
Prior to RKG, George spent 27 years at Havas/Euro RSCG, ultimately serving as Global Chairman of Havas Digital from 2006 to 2012. George started one of Havas’ first digital agencies in 1994. He formed the global digital network in 1997 and led it from then as the Global CEO. From 2001 through 2006 Adweek ranked Euro RSCG 4D (now Havas Digital) as the largest global digital network. George also spent seven years leading the global advertising, digital and marketing services of Intel, Havas’ largest client at the time. And he has additional client experience with IBM, Dell, Hershey’s, Volvo, Jaguar, and many others.
An accomplished industry speaker, thought leader, and innovator, George has been a keynote presenter at the Cannes International Advertising Festival, has chaired the Cannes Cyber Lions Jury, has sat on many other international advertising festival juries, and has spoken at conferences in 19 countries.