Great ROI Starts with Hiring Diverse Talent

This blog post was co-authored by Lynn Pulsifer, Group Director of Creative and Film at W2O.

In the past twelve months we’ve worked with three incredible directors all represented on http://freethebid.com/.

When Symbiomix wanted Shan Boody a Clinical Sexologist, as their spokesperson to break down BV basics and misconceptions, we turned to Free the Bid as a destination to find a great director. After connecting with three directors we landed on Carolyn Chen, who not only directed the spot but was also the talented DP behind the camera. You can see the spot here.

Neodyne came to us wanting to amplify the voices of thousands of satisfied customers and raise awareness and increase sales for embrace Active Scar Defense. The first round of TV was awarded to Carissa Gallo represented by Little Mynx Studios in LA. The campaign, Thousands of Stories Real Results didn’t stop there. With a signed endorsement contract with Serena Willams who used the product 9 months ago after an emergency c-section. We set our sights on Sarah Silver for her signature fashion stills and amazing lighting for skin. (Sarah Silver is not currently on Free The Bid, I already had her on my internal list) You can see some of the Serena work here.

When Incyte was looking to raise awareness for Voices of MPNs and interested in garnering film festival awards, we contracted non other than  Cynthia Wade.Cynthia is an Academy Award winning documentary and commercial director known for intimate and gripping storytelling.” We set out to create a docuseries project which will culminate in four films featuring unique voices of MPNs as they share their journey of living with the disease. While we just wrapped shooting on the fourth film last week. Check out the first in the series titled Beyond Blue below.

It’s clear, hiring diverse talent leads to better creative and that creative is truly what will set W2O apart from the herd. #buildyours


If you’re interested in knowing more about W2O, check out our Creative or About pages.

If you’re interested in working with W2O, see what’s open on Culture & Careers.

Carolyn Gargano
Carolyn Gargano
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